“The way iTunes changed music, Warner Brothers wants to change movies,” Julia Boorstin reports for CNBC. “Today the studio gave me an exclusive look at an entertainment app it’s been working on for years – the ultimate destination for people to buy *all* digital movies, not just Warner Brothers’. It’s an app code-named ‘Digital Everywhere,’ and it’s set to launch this summer.”

“‘Digital Everywhere’ isn’t a retailer like iTunes, but rather it gathers all the various ways movies can be bought or rented,” Boorstin reports. “It also organizes an individual’s entire library of digital movies and TV shows – not just Warner brothers. And it will consumers to access their library from any internet-connected device – a TV, laptop, iPad or smartphone – through a cloud authentication system, called UltraViolet, that will be released this summer from a studio consortium.”

Boorstin reports, “Warner Brothers goal is to push consumers to buy instead of rent. The studio’s looking to change the proposition of ownership, making owning a digital file more valuable than it is now, when it’s stuck on the device where you bought it, and more valuable than owning a DVD, since you don’t have to cart it around with you.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]