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Apple debuts three new iPhone ads that show non-iPhone users what they’re missing (with video)

Thursday, March 17, 2011 · 10:24 am · 35 Comments

Apple has debuted three new ads on U.S. network and cable broadcast television that highlight what those who settle for pretend iPhones “don’t have.”

Apple iPhone 4 TV Ad – iBooks
If you don’t have an iPhone, you don’t have iBooks on your phone, where a good book is just a tap away:

Apple iPhone 4 TV Ad – iPod + iTunes
If you don’t have an iPhone, you don’t have an iPod in your phone. And you don’t have iTunes on your phone, the world’s number one music store:

Apple iPhone 4 TV Ad – App Store
If you don’t have an iPhone, you don’t have the App Store, with the world’s largest selection of apps:

Each ad ends with the voiceover: “If you don’t have an iPhone, well, you don’t have an iPhone.”

MacDailyNews Take: Apple’s note to Verizon Wireless customers, especially as their contracts come up for renewal: You no longer have to settle for a pretend iPhone when you can get the real thing.

Categories: News

Tags: iPhone 4, TV ads

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Comment Feed

35 Comments

stephen

Thursday, March 17, 2011 - 10:36 am · Reply

yes that thing they say at the end says it /exactly/
“if you don’t have an iphone, you don’t have an iphone”

there really just isn’t any device like the iphone

I have to admit though, I just tried running (macintosh) system 6 on my iphone, using it on a touch screen is very pleasant. I would even say it would be better then ios if it hid the curser, had color, and was hardware accelerated (so scrolling in realtime would work without eating cpu time). (even without multi finder) the ability to see more then one thing (by thing I mean document, not application) at a time is just really nice…. of course no other phone can do that either gaaah I wish I could find the power cord to my pic programer/flasher thing!!! then i’d make my own phone
Troy

Thursday, March 17, 2011 - 10:39 am · Reply

I really like the idea “If you don’t have a iPhone, well, you just don’t have an iPhone”
Can you hear me now fandroids?
Ronald

Thursday, March 17, 2011 - 10:43 am · Reply

Most Singaporeans have an iPhone… without a doubt the most popular phone of any sort here… I guess I won’t be seeing this ad here then
imeMac

Thursday, March 17, 2011 - 10:53 am · Reply

Quite true Ronald. Was in Singapore last July. Seemed to me everyone and his mother had an iPhone
MacDailyNews

Thursday, March 17, 2011 - 10:58 am · Reply

The ad didn’t mention that Android has 50% faster web browsing then iPhone.
http://www.wired.com/epicenter/2011/03/android-iphone-web/
- MrMcLargeHuge
  
  Thursday, March 17, 2011 - 11:07 am · Reply
  
  Um, duh? Why would an ad mention a deficiency? You know what advertising is for right?
- Mac Daddy
  
  Thursday, March 17, 2011 - 11:51 am · Reply
  
  It also didn’t mention that Android is a worthless piece of shit. Apple has class.
- althegeo
  
  Thursday, March 17, 2011 - 12:15 pm · Reply
  
  An iOS update has fixed that. Most Android phones can’t update. When will that be fixed?
- stephen
  
  Thursday, March 17, 2011 - 12:16 pm · Reply
  
  I would be rather surprised if it were “50% faster” and here is why:
  
  1 the android web browser’s “layout engine” (the part that renders web pages blah blah blah) is essentially a re-branded version of apple’s web kit, which is used in mobile safari
  
  2 If I understand correctly, the gui on android os is not hardware accelerated, this means things like scrolling are done almost entirely on the cpu, which is fairly slow (and even if it /is/ hardware accelerated on some devices (which I doubt) it isn’t on others)
  
  3 and most importantly, the android web browser is running on top of a poorly written os that is definitely /not/ optimized for whatever pice of hardware it is running on. And to top it all off everything is running in an interpreter (albeit, one with very little hardware abstraction)
  
  I don’t see how the android browser could possibly be “50%” faster, it’s very remotely possible (if they put an enormous amount of work into optimizing it) that it might be 2% or maybe even 10% but not “50%”, especially not with flash.
  - MrMcLargeHuge
    
    Thursday, March 17, 2011 - 1:07 pm · Reply
    
    Not everything in Android goes through the Davlik interpreter. The browser, or at least the rendering part of it, runs natively on the hardware. Developers are able to do that too, but writing for the interpreter is simpler.
- gmsquires
  
  Thursday, March 17, 2011 - 5:36 pm · Reply
  
  Regarding Android running web browsing faster the testing mentioned is flawed and isn’t really measureing what they claim they are emasuring. Would suggest reading Daring Fireball’s postings for today 3/17/11 for explanationa s to what is really going on/ Bottom line IOS is faster if running in Mobile Safari as opposed to web apps that run outside Modbile Safari. It also involves security issues.
KenC

Thursday, March 17, 2011 - 10:59 am · Reply

They’re “Flash”?!? I think they’re probably hosted at Youtube, where if you have Flash on your computer, then Youtube will serve you a Flash-version of the ad. If you don’t have Flash, it will serve you a H.264-version. The default is to serve Flash, blame Youtube for that.

I don’t have Flash on my Mac, and it plays, so, I’m guessing it’s H.264 that I am seeing.
Rick

Thursday, March 17, 2011 - 11:05 am · Reply

Wow, are these really advantages on an iPhone? Apple is losing it. I switched from an iPhone to an Android-powered Motorola Atrix. One thing that I definitely do not miss is iTunes (what an abomination). Book readers are a dime a dozen, and the Android Market seems every bit as good as the iTunes store (without iTunes, no less!). What Apple should point out as missing on other platforms is Netflix. That is something I do miss on Android!
- What?
  
  Thursday, March 17, 2011 - 3:44 pm · Reply
  
  Umm, the Android Market has vastly less apps and absolutely zero standards. How is that “every bit as good”?
  - Dave Stephens
    
    Friday, March 18, 2011 - 3:56 am · Reply
    
    Every bit as good as the iTunes store? LMAO!! Hardly. And he points out the app Netflix, which is just one of many, many, many apps that only Apple has – he shoots his own argument down with that. Heh.
MrMcLargeHuge

Thursday, March 17, 2011 - 11:05 am · Reply

The iBooks one is rather weak, simply because Kindle currently has a better selection and works on a LOT of devices. The other two are great though. Saw the iTunes one last night and had to chuckle in agreement when he said the line at the end.
- Jason
  
  Thursday, March 17, 2011 - 11:59 pm · Reply
  
  Yea I thought the same thing when I saw it. I’m like kindle is larger and can go from iPhone to pc to Mac and I know not every iPhone user is a Mac user.
  Then you have the b&n nook I think if you were an avid reader you’d have blooms from whatever source or sources they needed to get the book
Mark

Thursday, March 17, 2011 - 11:19 am · Reply

This ad puts me off. Please be careful Apple, maintain your image as the good guys.
- breeze
  
  Thursday, March 17, 2011 - 11:24 am · Reply
  
  If you don’t have an iPhone
- Cloud
  
  Thursday, March 17, 2011 - 2:00 pm · Reply
  
  And how do these ads make Apple bad guys?
- mas338
  
  Thursday, March 17, 2011 - 2:27 pm · Reply
  
  I agree with you Mark. They are getting defensive. Those ads where they said at the end “can your network do that” (jab at Verizon, before they were on Verizon) were a little more subtle.
- lukeskymac
  
  Thursday, March 17, 2011 - 6:35 pm · Reply
  
  Quite the contrary. It pleases me that Apple is finally attacking those stupid FUD Android ads with plain and simples facts.
Nightfly

Thursday, March 17, 2011 - 11:21 am · Reply

At this point if you not one of the converted you will never going to get an IPhone 4. I guess it Apples way of spending some of if billions in profit on some useless advertising.
- David Chu
  
  Thursday, March 17, 2011 - 11:57 am · Reply
  
  Nightfly. Most people don’t even have a smartphone yet. Most people don’t even know that there’s a thing called the Kindle. These commercials are perfect for the mass market who couldn’t care less about open VS closed.
  - DMac
    
    Thursday, March 17, 2011 - 2:00 pm · Reply
    
    Remember the 2007 Keynote: Steve note about to unveil “An iPod, a phone, and an internet communications device. An iPod, a phone, and an internet communicator. An iPod, a phone… ARE YOU GETTING IT? These are not 3 separate devices. This is one device. And we are calling it: iPhone. Today Apple is going to reinvent the phone.”
- eaDGbe
  
  Thursday, March 17, 2011 - 12:53 pm · Reply
  
  apple has got to produce highly effective ads pretty consistently, these included. who are we to take pot shots at apple’s marketing genius? i especially like the ipod ad. come on! it’s a great message: the only phone that’s an ipod! i love it.
Ubermac

Thursday, March 17, 2011 - 11:43 am · Reply

Didn’t I just read an article that Safari was the fastest mobile browser? yes i did
MALFEITOR

Thursday, March 17, 2011 - 11:45 am · Reply

I actually use that Starbucks app and it works great.
- Mac Daddy
  
  Thursday, March 17, 2011 - 11:54 am · Reply
  
  I lurrrv the sbux app! I have to drive around a lot, and man, being able to locate a clean bathroom, free wifi, and halfway-decent coffee right on my phone is very handy.
jmmx

Thursday, March 17, 2011 - 12:16 pm · Reply

Funny – on my new MBP – if I try to view these in Safari, the videos do not load. In Firefox It displays (tho sometimes crashes)
HuskerMac

Thursday, March 17, 2011 - 12:22 pm · Reply

These are weaker ads than usual. Still the itunes music store and the app store are pretty slick. I love hearing a song and within a minute owning it if I want.
Swing Geezer

Thursday, March 17, 2011 - 1:34 pm · Reply

These ads will go a long way to introduce folks to the magic of smart-phones. Most of these folks will equate smart phones with Apple.
Game Set & Match
qka

Thursday, March 17, 2011 - 1:40 pm · Reply

MDN: The third video is now listed as “Private”, whatever that means.
daugav369pils

Thursday, March 17, 2011 - 7:21 pm · Reply

The ads are OK. The best were the ‘Get a Mac’ ads
with Justin Long and John Hodgman.
Duke!

Thursday, March 17, 2011 - 10:29 pm · Reply

Ok what is the app where he uses it as a starbucks card I looked it up on the app store but I couldn’t find it???