MacDailyNews presents live coverage of Apple’s March 2nd special event

MacDailyNews will present live coverage of Apple’s March 2nd special event beginning at 10am Pacific / 1pm Eastern right here on this page.

Live notes will be presented in reverse chronological order:

• Thanks for coming – End of event.
• Jobs thanks Apple teams, asks them to stand for applause; thanks their families, too.
• Jobs: “The hardware and software ned to intertwine more than they do on a PC. We think we’re on the right path with this.”
• Jobs: Apple stands at the intersection of Technology and Liberal Arts.

• Jobs: “We think 2011 is clearly the year of iPad 2.” (shows iPad 2 intro video featuring Jony Ive, etc.)

• Recap: iPad 2:
– Apple A5 processor
– Faster, lighter, thinner
– Cameras and gyro
– iOS 4.3 + FaceTime and PhotoBooth
– Improved AirPlay
– iMovie and GarageBand ($4.99 ea.)
– Over 65,000 iPad apps now in App Store
– 3G on both Verizon and AT&T
– Same 10-hour battery life

• Quick, if you want to keep the sidewalks clean, lock up the windows in HP’s, Motorola’s, Samsung’s, etc. corner offices! (MDN Ed.)

• GarageBand: US$4.99. Vying nicely for Software Bargain of the Decade honors. (MDN Ed.)
• Xander: This can record up to 8 tracks. Let’s put that in perspective: Back when The Beatles did Sgt. Peppers, you could only do four tracks, and the machine was the size of a washing machine.” Now it’s on an 8.8 mm thin iPad.
• Smart Instruments: Anyone can play. You can’t play a wrong note. (You’ll have to see this in action when Apple posts the video – MDN ED.)
• Wow, just wow. The fake iPad assemblers have nothing to match this. These are mature, very full-featured apps from Apple designed expressly for iPad’s capabilities. (MDN Ed.)
• Playing piano, the sound is different when you tap softly or with force thanks to iPad’s accelerometer.

• Xander Soren takes stage to demo…

• Touch instruments (grand piano, organ, guitars, drums, bass)
• Guitar amps and effects
• 8-track recording and mixing
• 250+ Loops
• Email AAC file of your song
• Compatible with Mac version of GarageBand

• Jobs: Introducing GarageBand for iPad

• iMovie for iPad looks amazing! And amazingly useful, too. (MDN Ed.)
• US$4.99 for iMovie for iPad. That may well be the software bargain of the decade. (MDN Ed.)
• Send project to iTunes
• Share videos via YouTube, Facebook, Vimeo, CNN iReport.

• Randy Ubillos demos iMovie for the iPad…
• Announcing iMovie for iPad:
– Precision editor
– Multitrack audio recording
– New themes
– AirPlay to Apple TV
– Share your videos in HD
– Universal app (iPhone and iPod touch, too)

• Jobs retakes the stage: Photo Booth and FaceTime are built-in. We have two more. We like doing apps; setting the bar high for developers.

• iOS 4.3 release: march 11th for iPad, iPhone (GSM) and iPod touch (3rd and 4th-gen)

• And, of course, FaceTIme: works between two iPads, and iPad and an iPhone, and between and iPad and a Mac.
• iPad 2’s cameras mean new apps: PhotoBooth. Forstall demos…
• Personal hotspot – for iPhone 4 only
• Significantly increased Safari performance – Nitro Javascript Engine
• iTunes home sharing
• Airplay improvements
• Preference for iPad switch (USers choose to assign mute or rotation lock)

• Scott Forstall takes stage to talk about iOS 4.3

• The Smart Cover hinges in three places to form a stand for your iPad
• Comes in many colors, attach magnetically to iPad frame – video…
• Poly case – $39, Leather – $69
• Automatically wakes iPad when you open it, puts it to sleep when closed
• Smart Cover – not a case, a cover
• Jobs: We thought we could improve on original iPad case

• Oh, BTW, HDMI mirrored video out via $39 cable
• Up to 1080p
• works with all apps!
• Supports rotation
• No setup or configuration
• Charges your iPad while using

• Ships March 25 in 26 more countries: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finladn, France, Germany, Greece, Iceland, Italy, Ireland, Hungary, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK
• Ships March 11th in USA

• Jobs: “We think 2011 is going to be the year of iPad 2.”

• iPad 2 WiFi: $499 (16GB), $599 (32GB), $699 (64GB)
• iPad 2 WiFi + 3G: $629 (16GB), $729 (32GB), $829 (64GB)

• Same prices!

• Works on both Verizon and AT&T networks
• Comes in white and black. “And we’re shipping white from day one!”
• Gyroscope
• Same 10 hour battery life (ovr a month of standby)
• “When you get your hands on one, it feels totally different. Nothing approaches this.”
• Front and rear-facing video cameras
• 8.8 mm is thinner than iPhone 4 (9.3 mm)
• 8.8 mm thin vs. 13.4 mm for original iPad; 33% thinner

• Dual core processors
• Up to 2X faster CPU
• Up to 9X faster graphics
• Same low power as A4
• First dual core tablet to ship in volume

• We haven’t been resting on our laurels: Introducing iPad 2
• Jobs: If we did nothing, maybe, but…
• Jobs’ slide: “2011: Year of the copycats?” (surrounded by logoso: Android Honeycomb, Samsung, HP, BlackBerry, Motorola.”

• Schiller: “This is just the begining.”
• iPads are even being used to work with Autistic children
• Teachers and students, doctors and nurses, pilots and copilots… everybody’s using iPads
• Nobody predicted how huge iPad would be
• Jobs shows video of how 2010 was the year of the iPad…
• Android Honeycomb tablets have 100 apps from which to choose
• Over 65,000 apps specifically for iPad now in App Store
• Jobs’ slide “Competitors flummoxed”
• iPad has over 90% market share
• $9.5 billion in iPad revenue in 2010
• That’s more than very Tablet PC ever sold.
• 15 million iPads sold in 2010 (9 months, April-December)
• Over 100 million iPhones have now been sold
• Over $2 billion pad to app developers
• 200 million credit card accounts on iTunes
• Users have downloaded over 100 million books in less than a year
• Random House adding over 17,000 books to iBookstore
• Jobs: “We’ve been working on this product for awhile. I didn’t want to miss it.”

Steve Jobs! (standing ovation)
• Ladies and gentlemen, put your hands together for…
• Please silence your iPhones
• The event is due to begin soon.

• Links to other sites planning live coverage:

AllThingsD
AppleInsider
Ars Technica
Engadget
Macbidouille (in French)
Reuters
TechzTalk
The Loop
Webwereld (in Dutch)
Wall Street Journal

Please send us live coverage links here and we’ll add them to our list.

88 Comments

    1. I never said the event…
      The 2 videos are up, and ALL the specs etc were up on the website. 15 min before the event ended… Was just giving a heads up to people that wanted to go look at what they were only picturing in their head.

  1. best quote: “This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC, more intuitive.” – SJ

  2. So, how did the rumor mill fair? 2 cameras – check. USB, Thunderbolt port, SD slot – fail. HDMI port – sort of. A5 processor – check. Thinner/lighter – check. White – check. iOS 5 preview/release – fail. Immediate availability – close. Combined CDMA/GSM – fail. Carbon fiber body – fail. 128Gb replaces 16Gb – fail. Hi-res screen – fail.

    I’m sure I missed a bunch…

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