“While speculation on Apple’s next New York City store has focused strictly on Brooklyn, the company’s retail team has been scouting for a fifth store in Manhattan that will open later this year, before any new stores in the outer boroughs,” ifoAppleStore reports.

“The New York Observer reports—and IFO can confirm—that Apple is evaluating the retail space within the Grand Central Terminal (GCT) at Park Avenue and East 42nd Street, less than a mile south of the existing Fifth Avenue store,” ifoAppleStore reports. “The location was chosen to draw a massive number of visitors away from the Fifth Avenue store, which is crowded with shoppers, tourists and ne’er-do-wells each of the 24 hours the store is open.”

ifoAppleStore reports, “Despite the expanse of the ground-level plaza and the soaring glass entrance, Fifth Avenue is the smallest store in Manhattan. And despite its small size, it sells more products than the other three Manhattan stores combined. That track record has made creating a nearby store a priority, higher than providing new stores to New York City’s other four boroughs.”

Full article here.