“The competition between smartphone operating systems is a heated one. When it comes to the installed base, U.S. mobile consumers who already own smartphones, Apple’s iOS leads with 28%, followed closely by RIM BlackBerry and Google’s Android, each with 27%,” Don Kellogg, Senior Manager, Telecom Practice Research and Insights, reports for The Nielsen Company.
Kellogg reports, “As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone.”
Kellogg reports, “Apple’s iOs is the favorite among U.S. smartphone owners who are Asians/Pacific Islanders. Thirty-six percent of Asian/Pacific Islander who own smartphones have iPhones. On the other hand, RIM Blackberry is preferred by 31 percent of African-American smartphone owners.”
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