Motorola has posted a video teaser for its upcoming Super Bowl ad:
2011 looks a lot like 1984. One authority. One design. One way to work. It’s time for more choices. It’s time to explore. It’s time to live a free life.
MacDailyNews Take: Poppycock. If they’re already going the “choice” route, they’ve obviously got nothing but yet another pretend iPad. Motorola’s big problem: The average consumer is much more tech savvy and far less gullible in 2011 than they were in 1984.
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Funny, considering that pretty much all of Motorola’s products are a closed as Apple’s are…
Even to create an ad against Apple they need to copy Apple
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@MacAdvocate
Spot on!
Why should I care whether or not my phone’s OS is “open” to the carriers and manufacturers to customize/bloat up/lock down any way they choose? The “openness” of Android means zilch for the end user. It’s not like just anything gets added to the Android market app store. Google vets apps for inclusion just like Apple does. What can I do on these “open” devices that I can’t do on my iPhone?
And don’t say Flash, because I’ve been watching flash videos on my iPhone for months now thanks to the Skyfire app (from the App store).
So are they saying that using a Motorola produce is like being stuck in 1984? I’m totally lost on that ad..
This can’t be the actual superbowl ad. It looks like a PowerPoint presentation. No way is this the actual ad that’s going to air on TV. They’re calling this a “teaser” for the real ad.
But yeah, nobody but Apple enthusiasts and people old enough to remember 1984 are going to get the reference.
Yes!!!!! Down with apple!!!!
I want the freedom to allow Viruses and malwares to run in my phone.
I want the freedom of choice between a half backed device that does not run everything or another device with so much software that there is no software for it yet.
That actually made me laugh out loud!!! SO HILARIOUS. “Stop being enslaved by your excellent products that just work and are a joy to use! BE FREEEEEEEEEEEEE.”
I’m just surprised the word “open” didn’t show up there.
I guess this is what you do when your products suck next to the competition. Say they are evil and shove a spec list down people’s throat. Good luck with that.
They do know that 1984 was over 27 years ago and anyone between the ages of say 0-35, and are not familiar with the orginal Apple ad, is probably not going to get this? They are going to think it’s some kind of Star Wars comparison.
What demographic do you think they were shooting for?!
Boy, that is one lame SB commercial. I’ll bet money that the E-trade baby’s make you forget all about whatever this company was.
Seeing the earphones, does this mean that their iPad killer is going to be round, look like a planet with high blood pressure and have a tattoo for M-oron placed on it?
Nah…won’t sell.
Having a choice of 10 different turds ends up with you still holding a turd.
I think they mixed their metaphors.
Great, we’re headed back to the ole Ghz wars. Nice Motorola Death planet BTW.
I’m quite looking forward to the unveiling of the Motorola Padr.
Following up on some other comments here – not only will the reference to the 1984 Apple ad be lost on many people, but the referential messages within this ad itself are going to completely miss the mark to all but the tech-savvy followers.
Do you think the average consumer will understand the point behind the “One Authority” “One Design” and “One Way to Work” language used?
just 1 thing to add:
LOL
Hmm. While Motorola is looking back into the past, Apple will continue to look towards the future.
If they run anything like that on the Super Bowl, then it should go down as the lamest Supper Bowl commercial of all time, right next to the dancing monkeys.
@Fair & Balanced Bart Jason,
The G5 was IBM’s project, not Motorola’s
There’s $3 million they’ll never see again.
How about another company innovating instead of copying? Then 1984 won’t look so much like 1984…
To give you an idea of the magnitude of the Galactic Stupidity of children that run MOT…
After Steve cancelled the Mac clone project — because, even tho’ Apple did all the work creating the reference platform, and under-charged for each licence, and they the ‘entrepreneurs’ that had agreed to ‘increase’ the ‘Mac marketshare’ only to actually eat into Apple’s small share of the total ‘PC’ market — the petty little boys at Motorola decided to change out 25 THOUSAND Macs that were in Motorola’s offices to then current WinPCs as ‘punishment’ to Apple.
They went out and bought brand new computers, to do the work that was already been done by functioning Macs.
BTW. When IBM — who let the G5 stagnate — came knocking on Apple’s door, it was Apple who brought in Motorola into the AIM Alliance. MOT quickly dumped the much delayed 88000.
MDN-MW: reason
The Super Bowl would be a great time for Apple to grab the excitement and center stage, with an announcement of a blockbuster new service hosted at the NC facility!
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If they do, it will be memorable and cause people to forget about the pretenders.
Motorola’s biggest mistake isn’t the commercial itself. It is spending the kind of money they had to dole out to get it played during the SuperBowl.
Fail, time to hire a new marketing team…
This makes no sense.
In 2011 and all the years leading up to now, consumers have had a choice, and every cell phone buyer watching knows that.
Motorola just doesn’t like what they are choosing.
How many 2 for 1 phones will they have to sell to pay for the worst bargain in advertising: a few seconds during a super bowl bathroom break.