Motorola Super Bowl ad teaser video: ‘2011 is a lot like 1984’ (with video)

Motorola has posted a video teaser for its upcoming Super Bowl ad:

2011 looks a lot like 1984. One authority. One design. One way to work. It’s time for more choices. It’s time to explore. It’s time to live a free life.

MacDailyNews Take: Poppycock. If they’re already going the “choice” route, they’ve obviously got nothing but yet another pretend iPad. Motorola’s big problem: The average consumer is much more tech savvy and far less gullible in 2011 than they were in 1984.

59 Comments

  1. What a stupid ad. The average consumer doesn’t use, or even have, the apple 1984 ad as any kind of a reference point. They’re not apple junkies. They won’t know what on earth the ad means.

  2. Your kidding right???

    Good grief this commercial is really goofy on several levels:

    1. No Product to show
    2. No Intro Date
    3. No Price
    4. A Swipe at Apple (Basically giving Apple free press by reminding people of the iPad product already available).
    5. K-mart specs (The old “Open” and “Flash”).

    From the iPod to the iPad all these goofy competitors do is copy Apple products and say “We have a little more features than Apple” and thats it. Sheesh…really….what do these companies bring to the table??? eh?? I mean really!!!!!

  3. The people who know the 1984 ad are probably Apple enthusiasts; people who will laugh off Motorola’s offering as the derivative POS it is.

    The people who don’t know the 1984 ad won’t get it.

    There’s 100% of your target audience, Motorola. Well done, shitheads.

  4. I’ve been an Apple consumer for a year as of this month, however, I have no idea what 1984 ad is being referenced. I’ll look it upon YouTube. And can someone please list the iPad, iPhone, iPod, Apple TV, MacBook Pro, and Time Machine devices that existed in 1984? If not, I’d say 2011 is a hell of a lot different from 1984. Is Motorola gonna proved themselves to be another nonsense spewing version of Dell?

  5. So the Earth will be destroyed and replaced by a blood covered orb by M…. Or something.

    Jezbus… what are those people thinking?

    Q. Who exactly is that ad targeted at?

    A. People who don’t watch the super bowl.

    Wow, just wow.

  6. Nice specs, if one is comparing to iPad 1! Even then, I bet the experience of holding molded aluminum vs plastic will be quite a difference. The iPad 1 will soon receive the 4.3 iOS update and later the 5.0, which is really unmatched by anything else for ease of use and battery-life. Is there a reliable Android upgrade path? My guess is that either a $429 or a $399 iPad 1 will be retained, making it even harder to compete on price. Once the iPad 2 is announced, the other tablets will have no edge, except perhaps the meaningless camera, whatsoever.

  7. It is so much fun seeing all these has beens chase Apple (last week HP, this week Motorola). Incredible – not able to come up with anything original so they slide backwards into territory left long ago. If this is the type of innovation we will be relying on to get this country moving forward, we are all in big do-do.

  8. I’ve heard that they are planning on selling 2 million units of their next gen as-yet-to-be-built tablet. While, like Samsung, their shipments INTO the supply chain are great, the actual sales to end customers is really expected to be “quite small”.

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