May 25, 2012 - 05:30 PM EDT — AAPL: 562.29 (-3.03, -0.54%) | NASDAQ: 2837.53 (-1.85, -0.07%)

Motorola Super Bowl ad teaser video: ‘2011 is a lot like 1984’ (with video)

Monday, January 31, 2011 · 3:44 pm · 59 Comments

Motorola has posted a video teaser for its upcoming Super Bowl ad:

2011 looks a lot like 1984. One authority. One design. One way to work. It’s time for more choices. It’s time to explore. It’s time to live a free life.

MacDailyNews Take: Poppycock. If they’re already going the “choice” route, they’ve obviously got nothing but yet another pretend iPad. Motorola’s big problem: The average consumer is much more tech savvy and far less gullible in 2011 than they were in 1984.

Categories: All Sites, News

Thank You for supporting MacDailyNews!

♥ Adobe Photoshop CS6 Extended for Mac - Student and Teacher Edition DVD (65171323) only $249!
♥ Blowout: Apple 15.4" MacBook Pro i7/4Core/2.0GHz/4GB/500GB (MC721LL/A) only $1,549.99 + Free Shipping from MacMall
♥ Mac Madness Save 25% on Parallels Desktop 7!
♥ 15% Off Compatible Ink. 10% Off All Others (excludes OEMs). Free Shipping over $55. Coupon: 123BLOSSOM, Expires 6.18.12
♥ Save up to 60% at the Hammacher Schlemmer Special Values Sale-While supplies last.
♥ Dragon Dictate for Mac 2.5 - New! Simply Smarter Speech Recognition
♥ Up to 30% OFF Accessories from Verizon Wireless
♥ Limited Time Offer: Get free ZAGGsmartbuds when you buy a ZAGGsparq!

Comment Feed

59 Comments

1 2 3 Next »

Wrong Again

Monday, January 31, 2011 - 3:48 pm · Reply

When will companies stop running 1984 into the ground?
Ian

Monday, January 31, 2011 - 3:49 pm · Reply

Another company that only talks about specks. Oh and flash to, these guys will continue to languish. Gone are the days of Motorola as a great American company.
Dan

Monday, January 31, 2011 - 3:51 pm · Reply

What a stupid ad. The average consumer doesn’t use, or even have, the apple 1984 ad as any kind of a reference point. They’re not apple junkies. They won’t know what on earth the ad means.
Jamie

Monday, January 31, 2011 - 3:51 pm · Reply

So, where’s the beef?
MacFan

Monday, January 31, 2011 - 3:53 pm · Reply

Your kidding right???

Good grief this commercial is really goofy on several levels:

1. No Product to show
2. No Intro Date
3. No Price
4. A Swipe at Apple (Basically giving Apple free press by reminding people of the iPad product already available).
5. K-mart specs (The old “Open” and “Flash”).

From the iPod to the iPad all these goofy competitors do is copy Apple products and say “We have a little more features than Apple” and thats it. Sheesh…really….what do these companies bring to the table??? eh?? I mean really!!!!!
HMCIV

Monday, January 31, 2011 - 3:59 pm · Reply

Nothing says freedom and choice like a red planet with a giant company logo carved into the Western hemisphere.
Deus Ex Technica

Monday, January 31, 2011 - 4:00 pm · Reply

I’ve been living a Motorola-free life for almost a decade now…. feelin’ great!
reiscup

Monday, January 31, 2011 - 4:00 pm · Reply

Was that the death star?
MacAdvocate

Monday, January 31, 2011 - 4:01 pm · Reply

The people who know the 1984 ad are probably Apple enthusiasts; people who will laugh off Motorola’s offering as the derivative POS it is.

The people who don’t know the 1984 ad won’t get it.

There’s 100% of your target audience, Motorola. Well done, shitheads.
Karlv

Monday, January 31, 2011 - 4:01 pm · Reply

LOL.. Motorola which have managed it’s business very good over the years…

Motorola added to my don’t ever buy anything from them list.
ragarcia

Monday, January 31, 2011 - 4:03 pm · Reply

MacFan, except for the misuse of “Your” that was a very insightful comment.
feral

Monday, January 31, 2011 - 4:07 pm · Reply

F
E
A
R
AAPLguy

Monday, January 31, 2011 - 4:08 pm · Reply

“Nothing says freedom and choice like a red planet with a giant company logo carved into the Western hemisphere.”

cue coffee spewing laughter here! LOL.
Tom

Monday, January 31, 2011 - 4:10 pm · Reply

The derivative product always references the benchmark, revealing not only itself as the poser, but also by defining the leader.
MBBM

Monday, January 31, 2011 - 4:14 pm · Reply

I’ve been an Apple consumer for a year as of this month, however, I have no idea what 1984 ad is being referenced. I’ll look it upon YouTube. And can someone please list the iPad, iPhone, iPod, Apple TV, MacBook Pro, and Time Machine devices that existed in 1984? If not, I’d say 2011 is a hell of a lot different from 1984. Is Motorola gonna proved themselves to be another nonsense spewing version of Dell?
dave

Monday, January 31, 2011 - 4:16 pm · Reply

So the Earth will be destroyed and replaced by a blood covered orb by M…. Or something.

Jezbus… what are those people thinking?

Q. Who exactly is that ad targeted at?

A. People who don’t watch the super bowl.

Wow, just wow.
Macintosh

Monday, January 31, 2011 - 4:18 pm · Reply

Wow… That was terrible. I sure hope they run that ad!

It’s entertaining to see the sales-tards running around like headless chickens selling “specs”.
currentinterest

Monday, January 31, 2011 - 4:18 pm · Reply

Nice specs, if one is comparing to iPad 1! Even then, I bet the experience of holding molded aluminum vs plastic will be quite a difference. The iPad 1 will soon receive the 4.3 iOS update and later the 5.0, which is really unmatched by anything else for ease of use and battery-life. Is there a reliable Android upgrade path? My guess is that either a $429 or a $399 iPad 1 will be retained, making it even harder to compete on price. Once the iPad 2 is announced, the other tablets will have no edge, except perhaps the meaningless camera, whatsoever.
Amazin1

Monday, January 31, 2011 - 4:18 pm · Reply

It is so much fun seeing all these has beens chase Apple (last week HP, this week Motorola). Incredible – not able to come up with anything original so they slide backwards into territory left long ago. If this is the type of innovation we will be relying on to get this country moving forward, we are all in big do-do.
Fair & Balanced Bart Jason

Monday, January 31, 2011 - 4:20 pm · Reply

Still waiting for my low-wattage G5 PowerBook, Motorola…

MDN MW “club” as in, “You’re out of the club, Motorola…”