“Apple Inc.’s representative in Israel, iDigital Ltd., wants to boost its share of the laptop and desktop computer market by cutting prices by over 10% for Apple computers, which are considered very expensive,” Tzahi Hoffman reports for Globes.

“One of iDigital’s major problems is that Apple products are much cheaper in the US, and Israeli consumers have preferred buying them overseas,” Hoffman reports. “The price cut narrows the gap, making purchases in Israel a bit more worthwhile.”

Full article here.