“The report, which cites numbers released by the Audit Bureau of Circulations, points out that magazine sales on the iPhone and iPad are down across the board,” Indvik writes.
Indvik writes, “When you compare digital sales to print newsstand sales, however, it becomes clear that digital sales numbers aren’t nearly as poor as they first appear. In fact, after an initial spike, the sales performance of issues on the iPad and iPhone roughly correlate their performance on the newsstand… However, given that more than 14.1 million iPhones and 4 million iPads were sold during Apple’s fourth quarter (which ended on September 25) and have continued to sell since then, fall sales should be trending higher. So why aren’t they?”
Why iPad Magazine Sales Aren’t Improving:
1. Price
2. Lack of Exposure
3. Failure to Innovate
4. Large download size
Read more in the full article – recommended – here.
[Thanks to MacDailyNews Reader "Manny S." for the heads up.]
5 Day Most Commented