“The U.S. Patent and Trademark Office this week published a new patent application entitled ‘Social Networking in Shopping Environments.’ Discovered by AppleInsider, the proposed invention describes using a portable electronic device, like an iPhone, to allow customers to network with one another while shopping,” Hughes reports. “In a store, a kiosk would allow customers to access a product list and information on their phone. That product and the details about it could then be shared through Apple’s social networking tool.”
Hughes reports, “In one example, a user can identify items of interest and share information directly to mobile devices of their friends. From there, friends can review the products and provide their own comments and feedback.”
Much more, including patent application illustrations, in the full article here.
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