Howard Stern signs new 5-year deal with Sirius XM; Stern Show coming to iPhone, iPod touch, iPad app

Howard Stern announced this morning that he has signed a new 5 year deal with Sirius XM Radio.

Jon C. Ogg writes for 24/7 Wall St., “As we suspected, the rumors that Stern would sign an iTunes exclusive with Apple Inc. (AAPL) were false.”

It seems that Stern was the first peg because he noted that his staff have not yet signed on, but he expects that most will sign on,” Ogg writes. “There are probably going to be fewer shows as we have suspected as much of the negotiations were said to be around the workload and the schedule. The new deal is said to ‘more flexible,’ again without details.”

MacDailyNews Note: Stern has announced that his new contract allows inclusion of Stern’s show in the SIRIUS XM app for iPhone, iPod touch, and iPad.

Full article here.

MacDailyNews Note: Shares Sirius XM (SIRI) are currently up $0.10, or 7.22% to $1.41 in pre-market trading.

26 Comments

  1. Apparently, this deal means that Sirius/XM will continue to live, judging by the reaction of the stock. When the news was announced, the stock bounce was significant (almost 20%). It has settled down since, but at market open, it was still up by a noticeable 8%. It looks like Howard Stern is carrying the satellite broadcaster on his own shoulders…

  2. It wasn’t a stupid rumor. It was probably a story planted by Stern’s camp to ensure a good deal with Sirius.

    Stern probably sent a letter to Apple saying I want to do an iTunes show for a $100 million a year. Then they immediately leaked that they were in negotiations before Apple had a chance to stop laughing and reply.

  3. Sirius/XM cares along with its millions of subscribers. I think that’s obvious – perhaps not so much to the blind here on MDN. Stern is quite relevant and is likely the only personality that can demand such contracts from subscription based businesses.

  4. I used to listen to him every day on my way to work, but after awhile it was same-old-same-old, too much of the same lewd Q.’s over and over and not enough good interviews. And I haven’t listened since.

  5. It’s funny.

    Go do some research on ratings and listenership… Stern has an average of 1.25 million PER WEEK listening to him.

    So that 20-30 million a month loss from him leaving…
    I have Sirius myself, sadly I bought it right after stern went to Sirius so I’m counted as a person who switched because of stern… Which is not the case. I’ve listened to him a few times. He’s a nutcase with a big ego.

  6. I signed on to Sirius after the trial service that came with my new car was up. Never listened to Stern on Sirius. Saw his tv radio show a few segments when it was on the air, but like others have said, same old, same old. He may be to some people’s taste. Just not mine.

    I won’t renew my Sirius agreement when up… It’s just like cable, pay for a bunch of channels and in this case a bunch of overblown personality hypes, that you never listen to!

  7. And western civilization continues on it’s downward spiral for another 5 years, guaranteed. As long as Stern broadcasts his brand of demoralizing female objectification, yet another generation of young men will be deluded into believing that women are inferior to the American male.

    Wow, did I just say that? N

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.