“The e-Reader market has essentially become a two horse race between the Amazon Kindle and the Apple iPad, according to ChangeWave’s latest survey of more than 2,800 consumers,” Paul Carton reports for ChangeWave.

“The Amazon Kindle (47%; down 15-pts) is hanging on to a rapidly diminishing lead over the Apple iPad (32%; up 16-pts) among current e-Reader owners,” Carton reports. “However, the iPad’s share of the overall market has doubled since the last time ChangeWave surveyed e-Reader owners in August.”

Carton reports, “The rest of the market includes the Sony Reader (5%) and the Barnes and Noble Nook (4%). In terms of owner satisfaction ratings, here’s how the Apple iPad stacks up to the Amazon Kindle.”

Carton reports, “We also asked e-Reader owners about the types of content they’re reading on their devices — and found major differences between iPad and Kindle owners.”

“iPad owners are nearly five times more like to read Newspapers and Magazines than their Kindle counterparts, and 15 times more likely to read Blogs and News Feeds,” Carton reports. “The ChangeWave survey shows the Apple iPad will be the biggest beneficiary of the expanding e-Reader market this holiday season. The following chart shows the percentage of respondents who plan to buy an e-Reader in the next 90 days and who they’ll buy from.”

More info and link to the complete report available in the full article here.

MacDailyNews Take: Kindle, schmindle.