Excitement runs high ahead of News Corp.‘s launch of ‘The Daily’ iPad ‘newspaper’

Apple Online Store“Donald Trump, Mike Bloomberg and Martha Stewart were among the regulars of the New York Post’s waspish Page Six gossip column who turned out at a New York party on Tuesday for Richard Johnson, its editor,” Andrew Edgecliffe-Johnson, Joseph Menn, Tim Bradshaw, and Esther Bintliff report for The Financial Times.

“Mr Johnson is among a band of journalists hired to launch a newspaper, The Daily, and the turnout reflected anticipation about its prospects,” the quartet reports. “Launches have become rare in the bombed-out newspaper landscape but Rupert Murdoch’s News Corp empire, which stretches from the UK’s The Times to the Wall Street Journal, is pitching The Daily as a national title, designed – at least initially – for Apple’s iPad tablet computer.”

People familiar with the project deny rumours that Mr Murdoch and Steve Jobs, Apple’s chief executive, could announce The Daily on stage in December, saying that a new year launch is looking more likely,’ the quartet reports. “However, they confirmed that News Corp would invest $30m in the first year, that it would charge 99 cents a week and that its style would be that of a mid-market tabloid, somewhere between the Post and the UK’s Daily Mail.”

Read more in the full article here.

32 Comments

  1. Unlike Mikey I appreciate the balance Mr. Murdoch’s media outlets bring to the overtly lopsided table. I’m sure however that Mikey gets his fill of accurate news from outlets such as the New York Time, The LA Times, Mother Jones, Huffington Post, Salon, NPR, MSNBC, CNN and so forth and so on.

    Nonetheless I find the use of the term “excitement” questionable. All news media sucks and sucks bad these days and I find the term “excitement” is probably an exaggeration with regard to yet another source for Fear Uncertainty and Doubt.

    “Curiosity” would probably be a better word. How will this new publication take advantage of the strengths of the iPad in ways that others have not?

  2. to all you douches who reflexively post about “‘faux’ news” every time murdoch’s name is mentioned.. well, that’s it actually, I just wanted to let you know you’re douches. do these posts even make it up to your brainstem before you finish them? you’re worse than the right wing nuts and the kool aid drinking cultists of the world. please stop existing.

  3. I’m with you, Mikey. I will not give a muckraker and propagandist, lime Murdoch, a cent. I will get my news from legitimate news media such as: The Washington Post, the New York Times, CNN, ABC,NBC and ABC and yes…. NPR (with or without Juan Williams). Murdoch’s faux news is a shameful blitz of lies to incite and curry money and corporate power; not the truth. The Onion is a better source of news over Fox and the like.

  4. Apparently some people believe no news is good news.
    Others only want it from the source that tells them what they want to hear.

    I think this could be good for the iPad initially and news reporting (via newspapers and local broadcasters combined) in the long run.

    More diversity equals more information.
    Just because you don’t like it doesn’t mean it isn’t newsworthy.

    I don’t personally know of anyone that watches Fox News for some or most of their news that aren’t aware that it is tilted to the right.

    I have met many in my life that don’t know most other media is left leaning.

    So, yes, if all you do is watch Fox News, then you won’t get the full picture.

    You’ll end up like the less informed who take their gospel from only the left.

  5. “somewhere between the Post and the UK’s Daily Mail.”

    Well, I have no idea what the Post may be like but the UK’s Daily Mail is total shite, full of xenophobic nonsense aimed at ‘Hyacinth Bucket’-type bigots with limited vocabularies.

    I, for one, will be avoiding this like the plague.

    What on earth are you thinking Steve? I thought you stood for taste and quality.

  6. “Donald Trump, Mike Bloomberg and Martha Stewart” – the cream of the crap. Steve, you need to carefully guard your health after an organ transplant. Something like E.Coli would surely kill you, no matter how clean Rectal Murdoch says he is.

  7. On second thought, this would save me some time in the Express Checkout lane. Why scan the headlines of the National Enquirer when I could read this rag? Endorsed by an ex-con and someone with a deep pile head from Color Tile. From the Capitalist mogul who introduced our children to a “Cleveland Steamer” through “Family Guy” – “God Bless America….”

  8. To knowhowe,

    The NY Post is not THAT much better than the Daily Mail. Living in the UK for a while I learned to stay away from your “newspapers” many of them were simply TERRIBLE! Well at least the ones you get for free as you get on the Tube.

    I would never read this rag if it fell somewhere between those two gutter trash newspapers!

  9. Good grief, talk about the dumbing down of America! Well it is on full display here if some nitwit, thinks The Washington Post, the New York Times, CNN, ABC,NBC and ABC (CBS I take it) and yes…. NPR is ‘legit’!

    TowerTone, you have it wrong. Fox tv ratings is gangbuster or should I say, The Washington Post, the New York Times, CNN, ABC,NBC and ABC and yes…. NPR BALLBUSTER BECAUSE the people who watch Fox had nowhere else to go to GET BALANCE!…

    If you didn’t read The Washington Post, go read the New York TImes, if you didn’t read the NYT’s watch CNN, if you missed that, watch ABC. Missed that? Watch NBC or CBS and even the Juan Williamsless disgraceful NPR because it won’t make a bit of difference because they all spew the same tired old tripe!

    As for me, I’m signing up for the LIFETIME membership, if they have one, of The Daily, just to PISS OFF some LEFTY WHACK-O! Who will it be??? Tingly Leg Chris Matthews? Head Exploding Loser Lawrence O’Donnell? Elitist Anderson Cooper? Or some senile web browsing doddering MDN type? ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  10. @ knowhowe

    The NY Post isn’t much different from your description of the Daily Mail.

    Kind of hard to see how Murdoch can position something between those two.

    Magic word – slowly. yeah, that might work.

  11. @Chris
    … the free rags that you get on the underground / tube in London are not newspapers, especially the ““Staaan-uh, Staan-uh, ge’ yo’ Eeenin’ Staan-uh”.

    Besides, you need to read across the spectrum to get a holistic view. So reading papers like –

    The Times
    The Observer
    The Telegraph
    The Guardian
    The Independent
    New Statesman
    News of the World

    – gives you a better understanding of the parts of something intimately interconnected and explicable only by reference to the whole. Not a blinkerd myopic view.


    For those interested in rounding out their understanding of “wots go’n on” in terms of British Newspapers (and it can be interesting) check out the elementary info at wiki – http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom

    And these link to sites that provide links to just about any paper in the word –

    http://www.newseum.org/todaysfrontpages/
    http://www.newspaperindex.com/
    http://easypr.com/top_papers.php?val=top_100

    Once you get that overall view the better.

  12. Interesting. This thread is a microcosm of coffee shop talk all over the USA. The mindless, myopic, melting of brains into fossilized magma has been accelerating. Just like the warming of the planet. Only the pathetic deniers cling to Fox or MSNBC.

    See Not on the Test for a fantastic explanation of why.

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