Apple Online Store“Donald Trump, Mike Bloomberg and Martha Stewart were among the regulars of the New York Post’s waspish Page Six gossip column who turned out at a New York party on Tuesday for Richard Johnson, its editor,” Andrew Edgecliffe-Johnson, Joseph Menn, Tim Bradshaw, and Esther Bintliff report for The Financial Times.

“Mr Johnson is among a band of journalists hired to launch a newspaper, The Daily, and the turnout reflected anticipation about its prospects,” the quartet reports. “Launches have become rare in the bombed-out newspaper landscape but Rupert Murdoch’s News Corp empire, which stretches from the UK’s The Times to the Wall Street Journal, is pitching The Daily as a national title, designed – at least initially – for Apple’s iPad tablet computer.”

People familiar with the project deny rumours that Mr Murdoch and Steve Jobs, Apple’s chief executive, could announce The Daily on stage in December, saying that a new year launch is looking more likely,’ the quartet reports. “However, they confirmed that News Corp would invest $30m in the first year, that it would charge 99 cents a week and that its style would be that of a mid-market tabloid, somewhere between the Post and the UK’s Daily Mail.”

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