34% of non-AT&T smartphone buyers would have bought iPhone if their carrier offered it

“An onslaught of new smart phones have hit the market recently as manufacturers battle one another to meet the sharply escalating demand for new features and leading-edge technologies,” Paul Carton reports for ChangeWave. “To find out which manufacturers are currently winning and losing this battle, we asked 1,212 consumers who had purchased smart phones within the past six months to rate their new models. The ChangeWave survey was completed November 2, 2010.”

“First off, we looked at customer satisfaction with the new smart phones that respondents had purchased during the past six months,” Carton reports. “The following chart shows the percentage who said they were Very Satisfied with the smart phone they’d purchased – broken out by manufacturer.”

Carton reports, “As we’ve consistently seen in our consumer smart phone demand surveys, the Apple iPhone continues to outperform the industry in terms of customer satisfaction – with better than three-in-four new iPhone owners (77%) reporting they’re Very Satisfied with their new model. Among individual iPhone models, the iPhone 4 received an exceptionally high Very Satisfied rating (84% for 32GB; 78% for 16GB)… iPhone 4 has been extraordinarily well received by its owners. Importantly, the iPhone 4 scores are even better than the ratings for the earlier generation iPhone 3GS models (81% for 32GB; 77% for 16GB) which were recorded in our May 2010 new smart phone owners survey.”

Carton reports, “With the rumors and speculation continuing about the imminent release of a new Verizon iPhone, what impact would such a move have on the smart phone market? We asked non-AT&T respondents whether they’d have still purchased their new smart phone if the iPhone had been available at their wireless service provider at the time of purchase. The results show the continuing threat the iPhone poses to the rest of the industry.”

Carton reports, “In short, an extraordinary one-in-three non-AT&T smart phone buyers (34%) say they’d have bought the iPhone instead if it had been available at their service provider.”

Full article here.

MacDailyNews Take: There’s a bloodbath a-brewin’!

9 Comments

  1. But then we wouldn’t be able to watch those pretty darned funny T-Mobile commercials. They deserve kudos for those, especially the one where the iPhone has to carry AT&T on his back. The T-mobile chick is hot too.

  2. Just this afternoon I was trying to think of what features or functions a next-generation iPhone should have. I have the iPhone 4, and frankly, it’s damn-near perfect. How will Apple improve on the current model, other than maybe a little faster processor, a little more storage, a little better camera? This phone has not let me down in anything I’ve done with it. It’s really amazing.

    The only thing that’s been unsatisfactory has been the fact that AT & T is lousy near my workplace, and I sometimes miss messages. That’s really it.

  3. Paul Carton of Changwave is the same NUMBNUT who predicted Mac sales would be down, based upon his survey, which led to Katie Huberty of Morgan Stanley to downgrade Apple, TWICE in one week. That was part of the big dip in Apple down to about $80, thanks to Paul Carton. When his prediction didn’t come true, he never corrected himself, but wrote about his correct predictions which he patted himself on the back for. MDN should not be driving hits to this charlatan, no matter if he writes something flattering to Apple.

  4. Here are the key points…

    > Among individual iPhone models, the iPhone 4 received an exceptionally high Very Satisfied rating (84% for 32GB; 78% for 16GB)… iPhone 4 has been extraordinarily well received by its owners. Importantly, the iPhone 4 scores are even better than the ratings for the earlier generation iPhone 3GS models (81% for 32GB; 77% for 16GB)…

    especially for Consumer Reports, and anyone else who fell for “AntennaGate” (and are now too embarrassed to admit it).

    + Actual customers are mostly “Very Satisfied” with iPhone 4, better than any other phone.

    + Actual customers are even more satisfied with iPhone 4 compared to iPhone 3GS.

  5. I thought the Moto SLVR was awesome until I read the moto faxtory operational manual online. It was nothing like the crap Verizon overlaid onto the phone to hobble them and make them pay for any functionality. Verizon wanted to nickel & dime me for everything. When I read that I was pissed. When the iPhone came out I switched to AT&T and never looked back. They gave been great. Very happy with att&t. I’ll never go back to verizon. Couldn’t pay me. I’m sure they probably wangled some crapware on the CDMA iPhone some how.

  6. @ aka Christian
    Easy, they’ll make it thinner, lighter, faster, stronger, and brighter.
    Methinks the next iPhone commercial will have a little Daft Punk in it (Harder, Better, Faster, Stronger)

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