“The customarily competent media-survey firm, The Nielsen Company, has backtracked on its startling claim that one-third of all iPad users have never download an app,” Rik Myslewski reports for The Register. “The company now says that the number of download virgins is fewer than one in ten.”
Nielsen’s revised numbers:
“‘This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps,’ now reads a post on the company’s blog describing the study in which the download stats appear,” Myslewski reports.
Full article here.
MacDailyNews Take: Our original reaction regarding Nielsen’s wrong numbers was an incredulous “Wah?” Now, the stats make a lot more sense.