“It’s obvious why Apple fans are starting to root for a Microsoft comeback: Because Microsoft isn’t the enemy anymore, especially in mobile. Google is the enemy,” Dan Frommer writes for The Business Insider.
“Microsoft, once a powerful player in smartphones, has fallen off the bed so hard that it’s going to be a Christmas miracle if it can stand up and walk again, let alone become a market leader,” Frommer writes. “But Google Android has become a real threat to Apple’s iPhone.”
It’s Google and Microsoft who are competing most closely in smartphone business models. They are both offering their platform software to hardware manufacturers and carriers to use as the basis for phones,” Frommer writes. “Apple’s iOS will remain exclusive to Apple, because that’s how Apple does business. But Microsoft and Google will be duking it out for distribution before they even get to competing over consumers.”
Frommer writes, “It’s a big difference from the old days, when ‘Microsoft’ was an evil word to the Apple elite. But now you may actually start to see them rooting for Microsoft, because Microsoft is one of Apple’s best hopes to neutralize the REAL threat, which is Google.”
Read more in the full article here.
MacDailyNews Take: One of Apple’s best hopes, but certainly not the only. Among the others: iOS is actually better and consumers, being more tech savvy today, are less susceptible to knockoffs; Apple can move to multiple carriers in the U.S., Android’s toehold, and obliterate the main, if not sole, reason to settle for a fake iPhone, and – never forget – Android is subject to ongoing patent infringement actions from Apple, Microsoft, and Oracle.