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“AirPlay will mean anyone with an iPod, iPhone or iPad will be able to send their music to receivers made by Denon, iHome, JBL, Bowers & Wilkens and many more audio equipment manufacturers,” Evans reports. “AirPlay is the fruit of yet another Apple partnership — don’t believe the hype — Apple ‘gets’ strategic partnerships: consider its current or historical relationships with Synaptics, PortalPlayer, Samsung or its purchase of SoundJam (later iTunes).”
“Apple’s new friend is BridgeCo, a software company with a platform it embeds inside stereo equipment which make it possible to stream music wirelessly beween devices,” Evans reports. “BridgeCo’s system comprises both hardware and software elements, which we’ll look at a little later.”
Evans reports, “I spoke with BridgeCo. CEO, Gene Sheridan and SVP Marketing Jordan Watters this week. ‘We’re very excited to be a partner with Apple in bringing this to market,’ said Sheridan.”
Full interview here.
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