Apple Online Store“‘The public doesn’t trust Google as much as it does Apple. And the Nexus One debacle proves that without a customer service infrastructure, you’re screwed.’ So wrote the best music analyst and one of the best bloggers extant, Bob Lefsetz on Lefsetz.com last week,” Cody Willard writes for MarketWatch. “He was making a point about how Apple’s biggest secrets to success lie in the company’s ability to simply deliver the best customer experience of any corporation on the planet.”

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Willard writes, “His words as to how Apple got so good: ‘You’ve got to go back ten years. Actually, just a bit longer, to when Steve Jobs came back to Apple. He’s been building customer trust as well as the content providers have been destroying it. As powerful as any band, Steve’s now got a tribe of early adopters who will buy anything Apple offers, and will tell everybody who doesn’t have it how great it is. Come on, if you haven’t been harangued by an Apple fan, you live in isolation in the Arctic.’”

You might begin to wonder if Google can get their product quality and customer support and overall customer experience standards up anywhere near Apple’s,” Willard writes. “The risk is that Google’s brand continues to lose momentum as less-than-stellar products with the Android operating system that Google’s forever going to be increasingly associated with.”

Full article here.