Apple Online Store“Google Inc. will launch its service to bring the Web to TV screens in the United States this autumn and worldwide next year, its chief executive said, as it extends its reach from the desktop to the living room,” Nicola Leske reports for Reuters. “CEO Eric Schmidt said the service, which will allow full Internet browsing via the television, would be free, and Google would work with a variety of programme makers and electronics manufacturers to bring it to consumers.”

MacDailyNews Take: “Free” means “ad-supported.” As opposed to Apple TV which streams ad-free TV shows for 99-cents each.

“Sony said last week it had agreed to have Google TV on its television sets, and Samsung (005930.KS) has said it was looking into using the service,” Leske reports. “The announcement comes less than a week after rival Apple unveiled its latest Apple TV product and will intensify a battle for consumers’ attention and potentially for the $180 billion global TV advertising market.”

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“Schmidt also said Google would announce partnerships later this year with makers of tablet computers that would use Google’s Chrome operating system, due to be launched soon, rather than its Android phone software, which has been used for mobile devices until now,” Leske reports. “The Mountain View, California-based company plans to make Chrome, which competes with Microsoft’s Internet Explorer and Mozilla’s Firefox, the centre of an operating system that would offer an alternative to Microsoft Windows.”

MacDailyNews Take: Well, that underscores one of Google’s problems quite nicely. Google Chrome is a web browser, but Google Chrome OS is an upcoming Linux-based operating system that works only with web applications. The sole application on proposed Chrome OS devices will be a browser (Chrome) incorporating a media player. Chrome OS is aimed at users who spend most of their time on the Internet viewing Google’s ads.

Leske reports, “The world’s No.1 search engine is hunting for new revenue opportunities as growth in its core Internet business slows and as new technologies such as smartphones and social networking services transform the way consumers access the Web.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "iWill" for the heads up.]