Apple Online Store“Apple’s entry into social networking with the iTunes music social network Ping on Wednesday, has made them frenemies (or friend-enemies). And like with all frenemies, issues need to be worked out,” Miguel Helft reports for The New York Times.

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“After introducing Ping on Wednesday, Steven P. Jobs, Apple’s chief executive, was asked why Apple built its own social network, rather than, say, build services on top of Facebook, as other music sites have done. Mr. Jobs, who was strolling around a demo room where reporters could try Apple’s new products, said that Apple considered that and held discussions with Facebook, but that the social networking company’s terms were ‘onerous,’” Helft reports. “Still, Apple used some of Facebook open programming interfaces to allow users to find their Facebook friends on Ping. But that stopped working on Thursday.”

“Why? Facebook blocked Apple from that because Ping had the potential to send so much traffic Facebook’s way and cause ‘site stability’ and ‘infrastructure’ problems, according to people familiar with the situation, who agreed to speak on the condition of anonymity because they did not want the friction between the companies to escalate,” Helft reports. “Facebook insists that businesses that send a lot of traffic to its servers first work with the company to make sure those problems can be handled smoothly, these people said.”

MacDailyNews Take: Obviously, iTunes has the capacity to bury just about any site with traffic.

Helft reports, “In a statement, Facebook said: ‘We’re working with Apple to resolve this issue. We’ve worked together successfully in the past, and we look forward to doing so in the future.’ Facebook did not specify what the ‘issue’ was.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Judge Bork" for the heads up.]