Full article here.
Nick Bilton blogs for The New York Times, “It’s tough to believe that in 1997, when Steven P. Jobs, Apple’s chief executive, stood on stage to unveil a new ad campaign, that Apple’s stock hovered around the $4 mark (adjusted for stock splits). A decade and a half later Apple has surpassed Microsoft’s market cap by almost $20 billion, and its stock trades at $241.”
“The video [below], which was discovered by All Things D’s John Paczkowski, shows Mr. Jobs in his element during the mid-90s, offering a call to arms to reinvigorate the company he built and was ousted from years earlier,” Bilton reports. “Mr. Jobs’s weapon: a new ad campaign titled ‘Think Different.’”
Bilton reports, “The video shows a classic Steve Jobs (except for the fact that’s he’s wearing shorts) offering a convincing argument that Apple can come back from near-bankruptcy, and presenting what Mr. Jobs says is his vision for changing the world.”
Here’s a higher quality version of Apple’s one-minute “Think Different” spot:
[Thanks to MacDailyNews Reader "Jay" for the heads up.]
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