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“Jonathan Goldberg, an analyst at Deutsche Bank, estimated that the Redmond, Wa., company will spend at least $400 million on marketing the Windows Phone 7 launch, which should come before the end of the year. In addition to marketing costs, Microsoft has already agreed to subsidize handset manufacturers’ ‘non-recurring engineering’ costs,” Ong reports. “‘This is make-or-break for them. They need to do whatever it takes to stay in the game,’ said Goldberg.”
“Microsoft executives told Goldberg during a recent visit to company headquarters that the company, carriers, and manufacturing partners, would spend ‘billions’ of dollars in the first year on marketing and development of Windows Phone 7,” Ong reports. “Another source estimated a $1 billion price tag for the launch, with half of it going to marketing.”
Ong reports, “$500 million is roughly the equivalent of Apple’s entire advertising budget for its 2009 fiscal year.”
Full article here.
MacDailyNews Take: Kin.
[Thanks to MacDailyNews Reader "James W." for the heads up.]
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