“Such deals would be a coup for Apple, which failed to convince content owners to slash rates for the sale of TV programmes ahead of the iPad launch this year,” Li reports. “It also failed to secure the creation of a subscription service, which would have offered top shows through the iPad for a monthly fee.”
Li continues, “A broad array of content owners including CBS and pay-TV networks such as Time Warner’s Turner have also resisted the TV plan in its current configuration. Apple will offer TV show rentals 24 hours after their initial airing and make them available for 48 hours after a customer starts playing the download. The launch of TV rentals will coincide with the introduction of the latest Apple TV device on September 7.”
MacDailyNews Take: He probably means September 1st, not 7th. See: Apple to hold special media event on September 1st – August 25, 2010
Li continues, “[The new Apple TV device] is expected to significantly improve on earlier models by running software applications such as video games made for Apple’s iPhone and iPad, a person familiar with the plans said.”
Full article here.
MacDailyNews Take: The move to iOS and App Store compatibility sound a hell of a lot more compelling than do the 99-cent day-old 48-hour-timebomb rentals as described above and elsewhere. Hopefully, there’s something more on the content end that will be revealed on September 1, but iOS and App Store compatibility will be more than enough to seal the deal regardless.
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