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“More than 8,000 Americans who listen to National Public Radio on their iPhones (rather than, say, their car radios) between 8 a.m. and 10 a.m. on a typical weekday morning — one of the more surprising results of an hour-by-hour study of listener habits released by NPR Wednesday,” P.E.D. reports. “‘This is a unique pattern among NPR mobile platforms,’ writes NPR data analyst Meredith Heard about the iPhone listeners, ‘and may indicate a strong use of that particular app during the morning commute.’”
P.E.D. reports, “Heard speculates that some iPhone owners are streaming the station through their car stereo, something the latest research from Infinite Dial indicates 6% of U.S. cell phone owners do.”
Full article here.
MacDailyNews Take: We do the same thing, but mostly with baseball games, using the MLB.com At Bat app for iPhone and At Bat 2010 for iPad through the car stereo. Any game you want, all season long, for a once-per-season charge of $14.99, with your choice of home or away broadcast (as AT&T’s network allows, of course). It’s a big step up from static-y AM radio, that’s for sure. Ain’t technology grand?
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