invisibleSHIELD case for iPadAccording to a poll by Cooper Murphy Webb, the copywriters, Apple’s revolutionary iPad is the preferred method of reading newspapers and magazines among consumers already owning the device. The poll also found that a plurality of iPad owners prefer the device for reading books and gaming.

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Cooper Murphy Webb’s poll of 1034 UK iPad owners has provided an insight into how consumers use the device. The poll revealed:

• 43% use the device for more than 10 hours per week

• Consumers most often use the device within their home
  - Never: 27%
  - Rarely: 35%
  - Sometimes: 22%
  - Mostly: 11%
  - Always: 5%

• 24% use their iPad as their primary entertainment device
  - iPad: 24%
  - Laptop/Computer: 33%
  - TV: 19%
  - Mobile phone: 22%
  - Other: 2%

• iPad preferred method of reading newspapers and magazines
  - iPad: 31%
  - Laptop/Computer: 26%
  - Mobile phone: 12%
  - Print: 24%
  - E-reader: 7%

• iPad preferred method of reading books
  - iPad: 41%
  - Laptop/Computer: 12%
  - Mobile phone: 4%
  - Print: 36%
  - E-reader: 7%

• 38% prefer iPad for internet browsing
  - iPad: 38%
  - Laptop/Computer: 55%
  - Mobile phone: 7%

• Plurality prefer iPad for gaming
  - iPad: 37%
  - Laptop/Computer: 22%
  - Mobile phone: 6%
  - Games console: 35%

1,034 UK iPad owners were questioned via a research-administered telephone poll between July 28, 2010 to August 10, 2010.

Source: Cooper Murphy Webb

Check out the full article for some nice pie charts of the above info here.

[Attribution: Fortune. Thanks to MacDailyNews Reader "James W." for the heads up.]

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