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“Mercedes-Benz isn’t alone in bringing the iPad into its business processes: during Apple’s third-quarter earnings report, COO Tim Cook said that 50 percent of Fortune 100 companies are now using the device,” Mathis reports. “But it’s also clear that small businesses and entrepreneurs are finding innovative ways of using the Apple tablet to make their businesses and professional lives run more smoothly and profitably.”
Mathis reports, “One common thread becomes clear when talking to people who use the iPad at work. Laptop computers are often too bulky to do the jobs described, while iPhones and other mobile devices are too small.”
Read more in the full article here.
MacDailyNews Take: Some quotes:
• ”We of course build plastic mock-ups that we show (to customers)…we had a slate form factor. The feedback was that for (our) customers it will not work because of the need to have (a physical) keyboard.” – Mika Majapuro, senior worldwide product marketing manager at Lenovo, February 23, 2010
• ”It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs, May 25, 1998
• ”If I had asked my customers what they wanted they would have said a faster horse.” – – Henry Ford
• ”Make the screen at least 5″x8″ and you will rule the world.” – Alan Kay to Steve Jobs, just after the original iPhone was unveiled, January 9, 2007
[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]
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