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“Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May,” Van Buskirk reports. “The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, ‘selfish elites.’ ‘They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,’ MyType’s Tim Koelkebeck told Wired.com.”
“96 percent those most likely to criticize the iPad, on the other hand, don’t even own one, although as geeks, they were slightly more likely to do so than the average population — and far more likely to have an opinion about the device one way or the other,” Van Buskirk reports. “This group tends to be ‘self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,’ said Koelkebeck.”
Van Buskirk reports, “One might expect people with an interest in videogames, computers, electronics, science and the internet to be interested in a device that lets you play videogames, functions like a computer, is made of electronics, relies on science and connects to the internet, which suggests there would be a high convert rate if the ‘have nots’ just went to an Apple Store for the afternoon.”
Read more in the full article here.
MacDailyNews Take: Does the iPad really cost that much? US$499 to start? Hardly seems like much a bar to set for “elite” status (sniff). And, for the record, we want to share our iPad love with everyone!*
*But, go buy your own, already; you can’t touch our revolutionary top-of-the-line 64GB iPad 3G’s with your smeary newbie greasy fingers. 
[Thanks to MacDailyNews Reader "Dow C." for the heads up.]
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