“Now that would be an extraordinary statistic if it were true,” Howe reports. “Unfortunately, it isn’t.”
The following excerpt from the report correctly describes the data we collected:
• iPhone owners intend to stick with Apple. Unsurprisingly, not only do 88 percent of iPhone owners intend to buy another smartphone, but 77 percent of iPhone owners intend to buy another Apple phone.
• Significant numbers of non-iPhone owners intend to buy iPhones. A third of smartphone owners of all types who intend to buy a smartphone intend to buy an iPhone. In fact, Apple is the most popular choice for a future smartphone among all mobile phone owners.
• No other manufacturer can claim nearly the loyalty of iPhone owners. RIM BlackBerry owners see a touch-screen device as the antithesis of their hard keyboards. However, even in this category, 23 percent of respondents plan to buy an Apple iPhone. We see similar results with all other mobile phone owners. In fact, 36 percent of Google-branded Android phone owners say they plan to buy an iPhone, surpassing the 32 percent of Google-branded phone owners who intend to buy another Android phone.
Howe writes, “This is no knock on CNN Money; it’s hard to condense 3,500 words statistically describing iPhone owners and their behaviors into a paragraph. However, given how much play the statistic is getting, it seems like a good idea to set the record straight.”
Full article here.
So 11% of iPhone owners plan to abandon the iPhone for another smartphone, while 36% of (Google-branded) Android owners plan to abandon it for iPhone.
Summary: CNN Money had the right idea, just the wrong numbers.
iPhone is NOT just a smartphone, and therein lies a MAJOR MOJO difference with the competition.
iPhone is connected to your MobileMe email, iDisk, connected to your iPad/MacMini/MacBook/MacPro and lets you work rather easily between devices without losing time in accessing info.
Apple is maintaining a ‘data system’ and iPhone is one key part of it.
No one else has really tried to set up a similar integrated experience.
Its hard to know, but my impression is that the Google branded phones (Nexus 1) were bought by the real Google enthusiasts who might be more likely than purchasers of other Android phones to buy an Android phone next time. If so, then the results are even more favorable for iPhone.
Hmm…accuracy in reporting; what a novel idea.
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How many angels can…..oh sorry, wrong forum.
There are two types of mobile calling devices – the iPhone and all that other stuff. People who are part of the first group don’t plan on joining the second. People who are in the second group are just waiting for the chance to make their break.
@lurker
As an Android user, I’m waiting to make my break….. but will only do so when there is a Verizon iPhone… and I am NOT alone…. (just check out any message board every time the Verizon iPhone rumours start)