“AT&T’s epic iPhone 4 pre-order snafu on Tuesday was the latest in a long line of headaches the carrier has caused Apple. But even with concerns that AT&T accidentally revealed some subscribers’ account information to other customers during Tuesday’s fiasco, it’s unlikely that Apple will suffer much fallout from its latest carrier crisis,” David Goldman reports for CNNMoney.com. “Apple’s public comments about AT&T have largely been positive, often focusing on the substantial monetary investment that AT&T has put into improving its network. But behind the scenes, experts believe Apple is irate.”
Goldman reports, “‘It’s a hard position for Steve Jobs to be in because AT&T and Apple remain partners, so he can’t be too outspoken in the press,’ said Carolina Milanesi, research director at Gartner. ‘But AT&T has limited the iPhone experience.’”
“Many mobile analysts believe that a Verizon iPhone is coming soon, perhaps as early as this fall. Meanwhile, Steve Jobs & Co., who have built their company’s reputation on devices with an unparalelled user experience, have to continue their fractured relationship with AT&T — which has made iPhone customers’ experience less than stellar,” Goldman reports. “‘The frustration that consumers and our clients have towards AT&T is incredible, and this is just another thing to add to the list,’ Milanesi said. ‘Apple must be getting to the point where it is thinking, ‘Enough is enough.””
Goldman reports, “Apple said it sold 600,000 iPhones on Tuesday, vastly outpacing its sales of earlier models. The deluge was 10 times as many orders as AT&T fielded this time last year for the iPhone 3GS, and the company shut down sales Wednesday because it’s already run out of inventory. Pre-orders, which had initially been scheduled for June 24 delivery, are now only guaranteed to arrive by July 14.”
“Though all of that should be good news for Apple, it was far from sunshine and roses on Tuesday. AT&T couldn’t handle the stampede of pre-orders, and online and over-the-phone ordering returned frustrating error messages and busy signals,” Goldman reports. “Many early-bird customers who showed up at retail stores had their information taken down on paper, which AT&T entered into the system manually after the systems were back online… While Apple apologized Wednesday for the pre-order problems, no one at AT&T has uttered the words ‘we’re sorry.’”
Full article here.
MacDailyNews Take: Time for the divorce, Steve. See other people. Play the field.
And, to you faux-pro-AT&T viral whitewashers with your canned “whiner” and “crybaby” talking points: Don’t bother. We can trace IP addresses back to viral marketing firms with the best of them. Your astroturfing attempts will be deleted and your IP addresses will be blocked.
Note to AT&T: Astroturfing is no substitute for infrastructure investment.
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