invisibleSHIELD case for iPad“Microsoft has, for the first time, been beaten in market cap by Apple,” Dan Nosowitz.

MacDailyNews Note: Not true. The last time Apple had a higher market cap than Microsoft was December 19, 1989.

Nosowitz continues, “That Apple has, improbably and at long last, passed Microsoft in market value has everyone looking more closely at the two companies.”

“Rather than trying to examine the ever-changing facets of each business as a whole, let’s look at something more concrete — their products — as a measure of where the two tech giants stand right now,” Nosowitz writes. “Apple is startlingly narrow in their scope, at least in comparison. More focused on both hardware and the consumer (rather than enterprise) side of tech than Microsoft, Apple’s product lines are thus much easier to understand. You can take a glance at the homepages of the two companies to see the difference; Microsoft’s list of products runs to the dozens and includes several I’ve never heard of, while Apple has seven buttons corresponding to their products, all of which (MacBook, iPod, iMac, etc) are instantly distinctive and familiar. Despite a couple duds (I’m looking at you, Apple TV and Mac Mini [sic], Apple’s philosophy is both simple and focused on simplicity: ‘Get rid of the crappy stuff.'”

MacDailyNews Take: Apple TV has sold in excess of 8 million units (estimate) without any marketing to speak of. Apple TV is quite likely the best-selling device of its kind ever. Mac mini is not a “dud,” either. We have no idea why Nosowitz is calling those products “duds.”

Nosowitz opines, “Apple isn’t as big as Microsoft, and probably never will be. They don’t make or have as much money. But that the market has valued Apple higher is an affirmation that at the moment, Apple is leading the tech world.”

MacDailyNews Take: Nosowitz needs to do some research before scribbling. Debt-free Apple has more cash and short term investments on hand than Microsoft. Apple is within a billion of Microsoft’s revenue and will almost certainly make, not just “as much,” but much more money than Microsoft – and sooner, not later.

Full article here.