invisibleSHIELD case for iPad“Let’s be honest here. Finding a sales person in a department store these days is getting harder and harder to find, let alone finding one that’s well informed or product savvy,” Jack Purcher writes for Patently Apple. “So what’s the next best thing?”

“Well, according to a new Apple patent, the answer will likely come in the form of a new e-Wallet companion application that will act as your very own private shopping guide,” Purcher reports. “Apple’s future e-wallet companion application is simply identified as ‘Shopping’ for now. The app is designed to read RFID tag on products and then on-demand – send you to the manufacturer’s web site to get a fuller explanation of what product xyz is all about. It could come in the form of a brochure, presentation or video. Apple introduces us to the concept of creating active shopping lists and will eventually offer us the ability to get in-store maps which is a great idea when you’re shopping at mega stores such as IKEA. Yet, it must be said that this application could be mildly controversial in that it taps into the whole privacy debate that is front and center in technology news cycles these days. Although Apple is only one of a few companies that I still trust in the marketplace today, there’s still cause to be a little cautious.”

Full article, with patent app illustrations, here.