invisibleSHIELD case for iPad“Adobe’s Flash video software has become a flashpoint in negotiations between Apple CEO Steve Jobs and Big Media,” Claire Atkinson reports for The NY Post.

“On a day when Apple execs probably cheered the fact the company had surpassed Microsoft as the world’s most valuable tech company, Jobs was grappling with resistance from Tinseltown over Apple’s ongoing fight with Adobe,” Atkinson reports. “Sources said several large media companies, including Time Warner and NBC Universal, told Apple they won’t retool their extensive video libraries to accommodate the iPad, arguing that such a reformatting would be expensive and not worth it because Flash dominates the Web.”

Atkinson reports, “Though the iPad has been a huge hit, media companies are feeling emboldened in their rebuffing of Apple by the launch of rival touch-screen tablet devices, such as the ones coming from Dell Computer and Hewlett-Packard, sources said.”

Full article here.

MacDailyNews Take: Obviously, the New York Post needs to get better sources. NBC tried resisting Apple once before. Once. After being forced to crawl back to Apple, those ratings basement dwellers are not about to try it again.

Seriously, if NBC produced “Lost,” it would be a company documentary.

Resistance is futile. Adapt or die. There are simply too many of us iPhone OS users to ignore: 100+ million and increasing rapidly. This NY Post report isn’t worth diddly-squat. It’s a load of crap that was likely dropped by someone trying to talk down AAPL or by the lazy ingrates at Adobe or by some such loser; perhaps some guy who makes his living ripping people off with Flash classes? These “Big Media” people need to reach large audiences with disposable income. Therefore, they cannot ignore Apple. Period.

Disney is an equity partner of Hulu. Guess who Disney’s largest individual shareholder happens to be? Think he doesn’t have any influence? Guess again.

And, re-encoding isn’t as big of a deal as Atkinson’s sources imply. In fact it’s rather trivial to automate. If YouTube did it, anybody can.