Feb 10, 2012 - 05:30 PM EST — AAPL: 493.42 (+0.25, +0.05%) | NASDAQ: 2903.88 (-23.35, -0.8%)

Apple: Final Cut Pro will remain focused on professionals

Wednesday, May 19, 2010 · 6:51 pm · 23 Comments

“Final Cut Pro will remain aimed at professionals, in spite of reports to the contrary, claims Apple spokesman Bill Evans,” MacNN reports.

Final Cut Pro is the first choice for professional video editors, and we’ve never been more excited about its future. The next version of Final Cut is going to be awesome, and our pro customers are going to love it. – Apple spokesman Bill Evans

Full article here.

Categories: All Sites, News

Thank You for supporting MacDailyNews!

Apple Store Online:
• Order iPhone 4s. From $199. Fast, free shipping only at the Apple Online Store.
• New Apple MacBook Pro. Now faster than ever. Starting at $1199, plus free shipping.
• MacBook Air. Available in two utlracompact sizes. Starting at just $999. Fast, free shipping from the Apple Online Store.
• The new iMac. With next-generation quad core processor and advanced graphics. From $1199. Fast, free shipping at the Apple Online Store.
• The new Mac mini. Now up to 2x faster. From $599. Fast, free shipping. Buy now at the Apple Online Store.

Comment Feed

23 Comments

Switcheroo

Wednesday, May 19, 2010 - 6:52 pm · Reply

Great news.

I was afraid they were gonna’ ‘dumb it down’ like they did iMovie.
Groove

Wednesday, May 19, 2010 - 6:56 pm · Reply

I always loved Bill Evans’s music.
And here is no exception: this is sweet music to my ear.
CourtJester

Wednesday, May 19, 2010 - 7:08 pm · Reply

Oh dear! The next upgrade is going to be awesome, the man says! So its going to stay well ahead of my hobbiest price point then. Just hope FC Express gets a facelift at the same time.
Deus Ex Technica

Wednesday, May 19, 2010 - 7:12 pm · Reply

Well, I’m glad the kid stays in the picture. Oh wait, that’s Bob Evans….
KeepHopeAlive

Wednesday, May 19, 2010 - 7:22 pm · Reply

Poof goes the big scoop from “Prince McLean”/Daniel Eran who “reported” that a person “with inside knowledge” was dumbing down the app.
It's About Time

Wednesday, May 19, 2010 - 8:03 pm · Reply

Whore hit types create rumors to…well feed their whore-hit addiction.

More and more the Blog world is being converted into a whore-hit arena, especially in the realms of politics, entertainment, religion and technology.
El Guapo

Wednesday, May 19, 2010 - 8:08 pm · Reply

@Switcheroo
“I was afraid they were gonna’ ‘dumb it down’ like they did iMovie.”

People keep saying that, but Exactly what did they dumb down in the new iMovie?

I’ve been using iMovie since it came out and, although the last major interface change took a bit to get used to, I feel it was a step in the right direction. Especially since previous versions of iMovie used “destructive” editing and the new versions use “non-destructive” editing.

Enlighten me.
G4Dualie

Wednesday, May 19, 2010 - 8:43 pm · Reply

Yeah, switch enlighten us all with something more than banal declarations.

You were first post twice now on the same topic with same comment offering no substance or elaboration.

I agree with el guapo’s comment about replacing destrutive editing in the new iMovie.
Gabriel

Wednesday, May 19, 2010 - 9:03 pm · Reply

Sounds like an anti-Apple rumor that somehow got picked up by pro-Apple reporters. Whoops.
Switcheroo

Wednesday, May 19, 2010 - 9:23 pm · Reply

@El Guapo
@ G4Dualie

Okay, I’ll try to remember iMovie as well as I can as I quit using it right after the ‘upgrade’. I’m sure you’ll both set me straight up I get something wrong.

Actually, I’m going to launch iMovie right now to take a look at it.

Okay, I’m back.
Ahh yes … it’s all coming back …

Too good
iMovie HD was too good. That’s right. I think that Apple realized that iMovie HD was such a great app that a lot of people saw no reason to purchase FCP Pro or Express so they created a less capable video editor.

No Timeline
iMovie HD had a semblance of a timeline that was easy to understand and it was easy to make minute adjustments to transitions. (Agree with your destructive editing comments tho) I’m not going to try and use iMovie right now as I haven’t the time but as I recall it was just very hard to be precise with your cuts and transitions and hitting beats to the lyrics and soundtrack. I know, I know, you shouldn’t expect great precision with entry level software but I was able to do a damn fine job with iMovie HD.

No Plugins
This may have changed as I haven’t looked since abandoning iMovie but HD had multiple 3rd party plugins. I paid over $300 for a huge set of plugins from GeeThree that I could never use again. (Probably a major source of my frustration at the time I must admit)

Having said all that, I am very grateful that Apple did ‘upgrade’ iMovie. (I hated it at the time as I used that app to create some really great graduation videos of my kids. Over 200k youtube views!) I’m grateful because it forced me to learn ‘real’ video editing software. I now use FCP and Premiere Pro on a daily basis and I’m currently building a website that will feature over 300 videos. (No flash! lol)

Okay – that’s the best that I can recall since I haven’t used it in years. I guess I just never understood why the radical change was an improvement. I think you’re better off with a timeline so if noobies ever want to advance to a better video editor the timeline interface will be familiar.

Okay, now i”m just rambling.
ken1w

Wednesday, May 19, 2010 - 9:39 pm · Reply

Makes sense, from a marketing perspective. It does not mean it still can’t be easier to use for the less-experienced “prosumers,” without “dumbing it down” from point-of-view of the gurus.
El Guapo

Wednesday, May 19, 2010 - 9:57 pm · Reply

@Switcheroo

Okay, I’ll give you the timeline thing, but I’ve gotten used to it.

I could not stand the way projects got so bloated in the old iMovie. If you needed to reuse a clip (or just part of it), that media was actually duplicated on your hard drive eating up unnecessarily valuable space.

On a side-ish note:
Has anyone noticed that the new iMovie seems to look like it would work well on an iPad? Most of the editing is done with clicks and drags very similar to the trimming feature on an iPhone. Interesting. I wonder if it would do well on as an iPad app?
DJ

Wednesday, May 19, 2010 - 10:22 pm · Reply

Not normally a Ludite, but happily stuck with iMHD over its successor.

FCE OK but a big jump to learn.
Jim - TIV

Wednesday, May 19, 2010 - 11:20 pm · Reply

I’m in agreement with Switcheroo, sad day when Apple “upgraded” iMovie by taking away abilities that the software had.

It was a restructuring of the video line, to push the semi pro users to FCP and FC Express. I still use iMovie HD, although with the switch to Leopard it has tripled export times.
Confused

Thursday, May 20, 2010 - 12:12 am · Reply

When Steve dumbed down iMovie to protect FCE and FCP, you could see why.

Now we have a dumbed down ‘computer’ called iPad and it’s impossible to see why – especially with this promise to make an ‘awesome’ FCP upgrade. To run on what? The disappearing Mac line of real computers?
razor

Thursday, May 20, 2010 - 1:19 am · Reply

@confused

You sure are.
TFB

Thursday, May 20, 2010 - 1:24 am · Reply

@Confused

Pathetic.
With comments like that, it looks like you’ve dumbed yourself right down!
hmm, right.

Thursday, May 20, 2010 - 1:57 am · Reply

I think Apple’s got a responsibility to always try and rethink their software so that its best serves the largest audience. I doubt they are that concerned with which app you use, as long as you use a Mac. I think they did exactly what they had to, take a bloated old bit of software and re-imagine it for the average consumer who wants to make a short movie of their kids. There’s no conspiracy here, just exemplary product design and good ideas. iMove runs rings around its predecessor. I definitely here you with plug-ins, but if you are THAT kind of user, you should be using Final Cut Express. You will get a lot more out of your efforts.

my 2¢
iMacBerlin

Thursday, May 20, 2010 - 3:12 am · Reply

Final Cut Studio & Final Cut Express Studio!
almux

Thursday, May 20, 2010 - 3:26 am · Reply

FCS is still working very fine… no hurry!
Better wait a little more and have an even better app in the future.
And yes, Final Cut made its way to high professionnality. It’s not to leave it back to Avid anymore…
spyinthesky

Thursday, May 20, 2010 - 4:06 am · Reply

Like most of these sort of rumours there is an element of truth in them its just that the rumour mongers have got the wrong end of the stick especially once the the information has passed through the Chinese whispers process. I suspect that a prosumer version, be it based around Express or new product will launched and this is being confused with FCP itself.
dev from distance learning courses

Thursday, May 20, 2010 - 7:46 am · Reply

The worry was that the shift would come at the expense of working editors, for whom Final Cut Studio — a suite which includes Pro — is a standard comparable to Sony Vegas or Avid Media Composer. At the low end of the scale Apple offers iMovie, a tool for casual video editing bundled with iLife.
distance learning courses
@dev from distance learning courses

Thursday, May 20, 2010 - 11:41 am · Reply

<h1>VIRUS ALERT!!!!!!!!!! That link is a virus!</h1>