invisibleSHIELD case for iPad“After mounting an intense attack on Apple for not supporting Flash on its iPhone OS mobile devices, Adobe has admitted that it will not be able to ship its promised Flash Player 10.1 for mobile platforms until the second half of the year,” Prince McLean reports for AppleInsider.

“Adobe’s Flash Player 10.1 has been widely publicized as being the first version of the company’s runtime that will enable mobile devices to play most of the Flash content originally designed for playback within web browsers running on the PC desktop,” McLean reports. “The company originally intended to release Flash 10.1 in the second half of 2009 (as depicted in the timeline below), then the first half of 2010. The latest slip now makes the release a year late. Despite its problems in delivering a real version of Flash for mobile devices, Adobe executives are seeking to pin the blame on Apple for not even wanting to wait for Adobe and its promised mobile Flash runtimes.”

McLean reports, “Adobe’s chief executive Shantanu Narayen told Fox Business that Apple’s disinterest in bundling the upcoming Flash Player on the iPhone OS was a business rather then technology decision, and that it “hurts customers,” even though his company hasn’t ever shipped a full mobile version of Flash for any platform that actually works with the broad array of Flash content users might want to view.”

Full article here.

MacDailyNews Take: And more major sites will add HTML5 capabilities while lazy Adobe delays. Hello, Hulu?

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]