In this issue of Consumer Insights, Experian Simmons answers the question: Which markets are the biggest users of Apple products? To do so, we looked at consumers’ propensity to own or use an iPod, iPhone or Mac computer. Then using Experian’s Micromarketer Generation3 (MMG3), a powerful geographic analysis tool, we produced a ranker of the 206 Designated Market Areas (DMAs) in the continental U.S. At the top of the list is none other than the San Francisco-Oakland-San Jose, California DMA where fully 32.3% adult residents own or use at least one of the three core Apple products. Nationwide, 21.6% of adults own or use an iPod, iPhone or Mac computer.
The top 10 Apple-friendly U.S. markets:
1. San Francisco-Oakland-San Jose, CA: With Silicon Valley and Apple headquarters located squarely within the market’s boundaries, it’s no surprise that the San Francisco-Oakland-San Jose DMA ranks number one in the nation for owning or using one of the core Apple products. Residents here are 49% more likely than the average American to own or use an iPod, iPhone or Mac computer.
2. Boston, MA: Almost one-in-three adults in the Boston DMA (31.3%) own or use an iPod, iPhone or Mac computer making area residents 45% more likely than average to be Mac maniacs. And with 11 Apple stores located within the Boston DMA, residents never have to go far for their Apple fix.
3. San Diego, CA: San Diego-area residents are 42% more likely than the average American to be toting around an iPod, chatting on an iPhone or computing on a Mac. In fact, 31.8% of the San Diego DMA’s 2.2 million adults are admitted Mac users.
4. New York, NY: Anyone can tell you that iPhones are about as common in New York City as taxis, which supports the fact that there are roughly 4.9 million Mac-users in the New York DMA. Of the almost 16 million adults in the area, 30.4% use either an iPod, iPhone or Mac computer.
5. Washington, D.C.: Residents of our nation’s capitol can agree on at least one thing: their love for Apple. D.C.-area residents are 39% more likely than average to be found listening to an iPod, chatting on an iPhone or tapping away on a Mac computer.
6. Chicago, IL: The Chicago-area’s eight Apple stores should keep plenty busy serving the DMA’s 2.1 million adults who currently use one of the three core Apple products. An estimated 29.4% of adults in the Chicago DMA use iPods, iPhones or Mac computers, making them 36% more likely than average Americans to be Apple consumers.
7. Denver, CO: An estimated 863,000 adults of the Denver DMA’s 3 million adult residents (29.1%) are Apple users, making Mile High City and surrounding area residents 35% more likely than average to use Apple’s iPods, iPhones and computers.
8. Monterey-Salinas, CA: This upscale, coastal DMA located immediately south of the San Francisco DMA is home to barely a half million adults and only one (busy) Apple store. An estimated 151,000 adults in the area (28.1%) own or use iPods, iPhones and/or Mac computers. In fact, Monterey-Salinas residents rank 30% above average for being Apple users.
9. Santa Barbara-Santa Marina-San Luis Obispo, CA: Aside from breathtaking views and sun-drenched beaches, the Santa Barbara DMA is home to 141,000 Apple users, 27.9% of area adults. Residents can take their pick of two Apple stores—one in Santa Barbara and another in San Luis Obispo—to fill all their Apple needs.
10. Las Vegas, NV: Sin City-area residents are also 29% more likely than average to be users of Apple products. Approximately 408,000 of the DMA’s 1.5 million adults (27.9%) use either an iPod, iPhone or Mac, or all three.
Do you live in a Mac metropolis? More info and download link for the full Apple Market Ranker here.
Source: Experian Simmons
San Francisco is #1.
So that’s where the ‘all Mac users are Fags’ expression comes from.
Nice post ahole.
HAHA, nicely put Big Als MBP
These areas are all quite cosmopolitan and some what liberal in the small L sense. Makes me wonder how many of the “Tea Party” would use a Mac product or if most of them are even techno-literate. Have you seen the spelling on their signs, grade 3 level at most.
I’d go so far as to call him an asshole.
I dunno, I live in LA and see Apple products all over the place. It should be on the list.
My friends in Utah, the reddest of the red states, they tell me they can not have a “Tea Party” instead they must have a “Postum Party”. (Google it.)
It’s too bad my house is not a city.
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Don’t live there but when I was there Salt Lake City they were way into their Mac’s there. I of course live in Washington State and you can imagine my struggles. I believe ChrissyOne is also up here going against the tide.
@macmuster
Actually, in my small corner of southwest VA, conservatives that I know prefer Apple products, because they understand a good value. Libs prefer PC’s because most are deadbeat gamers.
The Minneapolis-St. Paul Minnesota-Wisconsin Metropolitan Statistical Area population is approximately 3,229,878. We have four Apple stores, take that San Francisco!
Hey, I’ve never used the expression but I sure have heard it a lot.
@Zach
Actually, in my small corner of southwest VA, conservatives that I know prefer Apple products, because they understand a good value. Libs prefer PC’s because most are deadbeat gamers
ha ha actually I agree…I’m kinda half-and-half.
Living in the South OC here, land of plastic and silicone. TONS of Apple products here
Population 3,121,251
Apple Stores 6
(suck on that silverhawk ;-p)
I findit hard to believe the twin cities of Minneapolis/St Paul aren’t listed. We have 4-5 Apple stores already and the Uptown Minneapolis one (on Hennepin, half a block south of Lake) is coming along nicely.
I travel regularly amongst the trifecta of liberal holy towns (Hope, Hot Springs and Little Rock, AR) and there is not an Apple Store within two hours of them. Just a lone Best Buy with an Apple mini store.
To include the iPod in these stats is absurd. Take for example, in SFO you are “…49% more likely than the average American to own or use an iPod…”
Last I saw, Apple dominates the MP3 market segment, so to include the iPod is crazy.
I can’t believe Portland, Oregon is not on the list. I have two Apple retail stores that are 4 miles apart near my home and they are both always packed!
Jim – TIV
See, we’re going to get another one!! Partially suck on that please!!
That should be Santa Maria not Santa Marina.
@ MacMaster: That was a childish comment and demonstrates a lack of grasp of reality.
Nine Apple stores cover greater Boston, which has a population of 3.5 million. I’ve also heard the Boston flagship store is the largest in the world. With over 250,000 students (MIT, Harvard, Boston College, Tufts, Boston University, etc etc), it’s serious Apple country.
@silverhawk
“The Minneapolis-St. Paul Minnesota-Wisconsin Metropolitan Statistical Area population is approximately 3,229,878. We have four Apple stores, take that San Francisco!”
San Francisco only has a population of 808,977 people yet it has 3 stores. What is your point?
Sun-drenched beaches in Santa Barbara? MDN must be located in North Dakota or something.
Santa Barbara is usually pretty foggy (or as we call it, the marine layer) throughout the summer. The climate is very cool year around, 70’s along the beach in the summer is HOT. I’m always amused by tourists showing up in our town from Germany or New York or wherever, finding it’s moderate during the day and freaking cold every night. Usually everyone rushes to buy sweatshirts soon after arriving.
The reason it’s so cold is that the ocean temp is in the 50’s and 60’s, even in the summer. No one I know runs into the ocean to cool off.
Oh, one more thing to the MDN people. It’s faster to drive from Santa Barbara to one of the numerous Apple Stores in the LA area than it is to trudge up the 101 to SLO. But, then again, I don’t have to bother, since there’s a store in downtown SB. Of course, SB has only about 100,000 people, so it’s not like I have to fight traffic to get there.
The rest of you, stay out of our city.