“And this why the Inner Daemon blog supposes one reason Apple has gone to war against Adobe is probably thanks to a decision Adobe made almost 15 years ago to focus on Windows as its main platform,” Gobry writes. “There could be something there.”
Gobry writes, “In 1996, as Apple looked doomed, Adobe decided to focus on the Windows platform. Even as Apple became resurgent again and OS X was introduced as a very compelling platform, Adobe snubbed it… By 2006, when Apple had been turned around and was fully resurgent, with the Mac as the platform of choice for creative professionals and an increasing number of people, Adobe still focused on Windows first, and was complacent in porting its products for the Mac.
Full article here.
MacDailyNews Take: To attribute Apple’s refusal to support Adobe’s Flash on iPhone OS devices mainly to revenge, overlooks the many shortcomings of Flash and Apple’s desire to not have the platform watered down with software designed for the least common denominator. As we wrote last Friday, “[Adobe] should have focused more on Apple’s Mac instead of foolishly waiting for the platform to die and then, when it didn’t drop dead as you hoped, treating Mac users as second-class citizens while pimping inferior Windows PCs. Flash is a proprietary, resource-hogging, browser-crashing abomination and we don’t want ported software on our iPhones, iPads, or Macs; software designed for the lowest common denominator is inferior to software designed to take advantage of individual platforms’ strengths.”
Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
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