invisibleSHIELD case for iPad“Adobe Systems Inc., the maker of the Flash video software, highlighted the risks of exclusion from Apple Inc.’s iPad and iPhone for the first time in a corporate filing, indicating the ban could hurt sales,” Peter Elstrom reports for Bloomberg.

“‘To the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed,’ Adobe said today in the filing with the U.S. Securities and Exchange Commission under a ‘risk factors’ heading,” Elstrom reports.

Elstrom reports, “The filing signals that tensions between Adobe and Apple are escalating as Apple Chief Executive Officer Steve Jobs snubs [Adobe’s Flash]… Yesterday, Apple released new rules that force application developers to write programs directly for the iPhone operating system, not intermediary software such as Adobe’s products.”

Full article here.

MacDailyNews Take: Tough Adobe. You should have focused more on Apple’s Mac instead of foolishly waiting for the platform to die and then, when it didn’t drop dead as you hoped, treating Mac users as second-class citizens while pimping inferior Windows PCs. Flash is a proprietary, resource-hogging, browser-crashing abomination and we don’t want ported software on our iPhones, iPads, or Macs; software designed for the lowest common denominator is inferior to software designed to take advantage of individual platforms’ strengths.

A bit of perspective: Apple is currently worth 12 times that of little, old, lazy, shortsighted, back-stabbing Adobe and Apple has enough cash on hand to buy Adobe – twice, with billions left over. Not that they’d want it. Although, it would be fun to take Photoshop, Illustrator, After Effects, and Dreamweaver Mac-only and put the rest of the company out of its misery.

Ever launch Photoshop? The length of time it takes for that mess of spaghetti code to launch is one reason why we find ourselves using Pixelmator pretty much exclusively nowadays.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “David E.” for the heads up.]