“Build it and they will come: That seems to be Apple’s mantra these days, and if the lines that formed in front of Apple Stores all around the Unites States this past Saturday are any indication, the Cupertino consumer electronics giant could have another hit on its hands,” Paul Thurrott writes for Windows IT Pro. “That’s when Apple’s eagerly awaited iPad went on sale, and according to the company, it sold more than 300,000 units on its first day.”
MacDailyNews Take: Operative phrase: “more than.” As in “way more than.” Keep that in mind as you read on.
Thurrott continues, “300,000 is a big number… But that figure is much lower than estimates—Piper Jaffray analyst Gene Munster had pegged the figure at over twice that, or up to 700,000 units—and it includes presales, so all the sales didn’t really come on that first day. And to draw an obvious comparison, when Apple launched the iPhone 3GS last year, it sold 1 million units in three days. It’s likely that iPad sales petered out after the initial burst of excitement ended Saturday.”
MacDailyNews Take: Wrong. Apple’s “over 300,000″ number includes precisely “deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores… as of midnight Saturday, April 3.” Apple’s “over 300,000″ number therefore does not include any of the iPad 3G units that were pre-ordered between March 12 when pre-orders began and midnight Saturday, April 3. Apple likes their secrets and likely left that number unmentioned in order to confuse the competition and, perhaps, identify illiterate tools like Paul Thurrott (and maybe even to drive accuracy-obsessed people like us crazy). We believe the number of iPad 3G units pre-ordered through midnight April 3rd to be at least 100,000 units and possibly significantly more.
Thurrott continues, “At these prices, the iPad should be able to replace some device, but it can’t. It’s an accessory—a pricy and unnecessary accessory, and that fact will likely further dim demand going forward.”
Full article – Think Before You Click™ – here.
MacDailyNews Take: Unless Apple issues a correction to their press release from this morning, we strongly believe that Apple has sold 400,000-500,000 iPad units in the US as of midnight Saturday, April 3. These sales include pre-ordered iPads (“Wi-Fi” and “Wif-Fi + 3G” models), deliveries to channel partners and sales at Apple Retail Stores.
[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]