David F. Gallagher reports or The New York Times, “For the uninitiated, an ‘unboxing’ video documents the act of unboxing a new gadget, for the benefit of those who fetishize gadgets and their packaging. A wave of iPad unboxing videos is hitting YouTube, including one from a new iPad owner who shot it in his car.”


Direct link via YouTube here.

MacDailyNews Take: It’s not “fluff,” dude. it’s protection. Careful with the terms or you’ll have Greenpeace issuing overheated press releases before noon Eastern. Yes, we said “overheated.”

Full article here.