Apple Online StoreThe Wall Street Journal today announced its new Wall Street Journal for iPad app is available from the App Store. The Wall Street Journal for iPad blends the best of print and online — offering the look of the Journal while providing updated news and information, full-screen video, market data and customizable features, including the ability to save articles and full sections, such as What’s News, Marketplace, Money & Investing and Personal Journal, for later or offline reading.

Launch advertisers include Buick, Capital One, Coca-Cola, iShares, FedEx and Oracle, with innovative full-screen ad units appearing between article and section pages.

“The Journal’s award-winning editorial content is available across print, online, mobile and digital,” said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company, in the press release. “The Wall Street Journal for iPad is another innovative way to showcase our coverage of national and international news — the iPad will provide a newspaper-like experience with all the benefits of electronic delivery.”

The Wall Street Journal for iPad features a “Now” issue with news and coverage throughout the day, with top article picks from Journal editors, as well as the ability to swipe through from section to section or article to article within sections. Subscribers will receive access to content such as Business, Markets and Opinion; an archive of each day’s print Journal from the previous seven days; and My Journal for saving and sharing articles across WSJ.com. Special features available to all users also include Market Data, including quote search and customizable Watchlist, and videos and slideshows.

“The iPad platform allows us to thoughtfully blend the striking visuals and interaction of digital with the practical and more familiar layout of print — an experience we believe mobile users will welcome and advertisers are already embracing,” said Gordon McLeod, president of The Wall Street Journal Digital Network, in the press relase.

The Wall Street Journal for iPad is available as a stand-alone subscription for $3.99 per week from the App Store on iPad or at http://www.itunes.com/appstore/. The app is free to download with a subscription required for full access to all content and features. Current Journal subscribers will receive full access free for a limited time.

Source: Dow Jones & Company

MacDailyNews Take: Better than TIME Magazine’s batshit insane iPad pricing, but this price is still more than the WSJ’s static version printed on dead trees plus full web site access ($2.69 per week, $11.67 per month). The iPad version will does offer additional bells and whistles. We’d have to use the app to see if the price difference is worth it.