Vascellaro reports, “With the test, Google moves deeper into a crowded field of companies, large and small, that have been trying for years to marry the Web and TV and their business models—from rivals Microsoft Corp. and Apple Inc. to the manufacturers of televisions and set-top boxes.”
“Google’s test, which began last year, is limited to a very small number of the company’s employees and their families and could be discontinued at any time, said the people familiar with the matter,” Vascellaro reports. “Viewers in the Google test, these people said, can search by typing queries, using a keyboard rather than a remote control. Google hopes to connect the service with its nascent TV ad-brokering business, allowing it to target ads to individual households based on search and viewing data.”
“Google appears to be pursuing a strategy to deliver ads across many Intenet-enabled devices from many Web sites. The company has begun to target the market with a nascent ad-brokering business called Google TV,” Vascellaro reports. “People familiar with the matter say Google plans to pursue a similar strategy on TVs as it did with mobile phones, using Android and other software technology to help open TVs and set-top boxes to new content and new ads.”
Read more in the full article here.
5 Day Most Commented