“The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair, The New Yorker and Glamour, the company plans to announce in an internal memorandum on Monday,” Clifford reports. “GQ will have a tablet version of its April issue ready. Vanity Fair and Wired will follow with their June issues, and The New Yorker and Glamour will have issues in the summer (the company has not yet determined the exact timing for those).”
“The company already sells an iPhone application for GQ [US$2.99]. That has sold more than 15,000 copies of the January issue and almost 7,000 of the December issue,” Clifford reports. “Condé Nast plans to test different prices, types of advertising and approaches to digitizing the magazines for several months.”
Clifford reports, Thomas J. Wallace, editorial director of Condé Nast, said that once the company had figured out what worked and what did not on the iPad, it would think about digitizing other magazines. ‘If we are happy with the results that we get, we’ll be ready to go in the fall,’ he said. Charles H. Townsend, president and chief executive of Condé Nast, said in an e-mail message that the company was being public about its intentions with the iPad to “take a leadership position.”
Full article here.
[Thanks to MacDailyNews Reader "James W." for the heads up.]
5 Day Most Commented