“Once the purveyor of the world’s most successful handheld devices, Palm has found itself in dire straits this week after an announcement that the company would not meet the financial guidance it had provided to Wall Street investors,” Dan Moren reports for Macworld. “The difference was attributed to lower than expected sales of its webOS-based smartphones like the Palm Pre.”
“How did Palm find itself in hot water? While the company had made early strides in the smartphone arena with its Treo line of phones, its PalmOS had aged poorly—so much so that the company even started selling handsets powered by Windows Mobile,” Moren reports. “In an attempt to revitalize the company, it started work on a new operating system dubbed webOS, which it debuted on the Palm Pre at CES in 2009… Unfortunately, the webOS platform was hampered by limited availability of the SDK for third-party developers… [and] six months of exclusivity with Sprint didn’t necessarily help Palm’s case either.”
“Even updated models of its handsets on Verizon haven’t been enough to bolster Palm’s sales to the extent that it had hoped,” Moren reports. “The company said on Thursday that its fiscal year revenues would be ‘well below’ the $1.6 to $1.8 billion that it had forecast and expected revenues of $300 to $320 million in the current quarter.”
Moren reports, “That’s not enough to get Palm CEO and chairman Jon Rubinstein down, though. The former Apple executive issued a missive to the troops, discussing what steps the company was taking to help correct its course. Top on the list were strengthening the company’s relationship with Verizon Wireless by training sales people and engaging in a more widespread advertising campaign.”
Full article here.
MacDailyNews Take: Training sales people? More widespread advertising? Puleeze. Seriously, Palm doesn’t have enough money; they never did. What’s Rubinstein gonna do, bleed on Apple? We can almost hear him threatening to bite Steve Jobs’ legs off.
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