“‘He called me and said, ‘This is Steve Jobs from Apple.’ I said, ‘Yeah right. I have a son that loves to play tricks and he does that every now and then — calls me and imitates somebody.’ After three or four times of asking ‘Come on now, who is this,’ Sulcer realized that his caller ID read simply ‘Apple,’ and only then did he believe that he was the winner of the contest and a $10,000 iTunes card,” Kreps reports.
Full article, in which Kreps reports that Sulcer was “unaware that Apple was even having a contest celebrating their 10 billionth purchase,” here.
MacDailyNews Take: It figures. We sat there with fingers poised on Magic Mice with timers, clocks, virtual odometers, and fancy algorithms trying to ordain the precise moment to press “Buy” to win the damn thing and the winner turns out to be unaware there was even a contest!
[Attribution: Fortune. Thanks to MacDailyNews Reader "Jersey_Trader" for the heads up.]
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