“When Apple’s iPad goes on sale in a few weeks, its iBookstore will have a distinct user-experience advantage over e-book competitors like Amazon’s Kindle App,” Jay Yarow reports for The Business Insider. “That is, the iBookstore will let you seamlessly buy books from within the iBooks reader app, with the iTunes account it’s already aware of.”
“Meanwhile, rivals like the Kindle app and Barnes & Noble e-reader will require you to boot up their apps, then click a button to boot up the iPad’s Web browser, shop for e-books in a Web store, sign in and pay with a non-iTunes account, relaunch the e-reader app, and sync up your new e-book,” Yarow reports. “Not as elegant.”
Yarrow reports, “It’s not a huge difference, but it’s the kind of small simplicity advantage that has helped Apple’s iTunes music store maintain a lead over its rivals, including Amazon… Assuming the iBooks app and the iBookstore have similar selection, pricing, and e-reader features, this one simple step could give Apple a substantial advantage over Amazon.”
Full article here.
MacDailyNews Take: Apple have earned their advantage; it’s their platform. We’re sure the Kindle and Nook “platforms” offer advantages to Amazon and Barnes & Noble respectively that are not afforded to Apple. In fact, will Amazon’s and Barnes & Nobles’ products even offer the ability to buy from Apple’s iBookstore? Somehow we doubt it. May the best platform win. 
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