Gartner analyst Baker: Apple’s iPad is a winning product

“Industry watchers say Apple’s long-awaited iPad tablet could reverse the fortunes of the tablet PC industry,” Maggie Shiels reports for The BBC.

“‘Tablets have been around for a long time and tablets have failed for a long time. This is a winning product,’ said analyst Van Baker of Gartner Research,” Shiels reports. “‘I was nervous when they first started talking about this and thought it would be nothing more than a giant iPhone. [But] it’s hard to argue against. I can use it in the living room, the classroom, for light work and at the coffee shop,’ Mr Baker told BBC News.”

“‘Apple did what they needed to do. They gave this form factor a reason to exist,’ said Mike Gartenberg, vice-president of strategy and analysis at research firm Interpret” Shiels reports. “‘They answered the question immediately ‘Why do I want the iPad?’ And they showed why. They are leveraging the entire Apple eco-system,’ Gartenberg said. ‘”I think this is going to be a very successful product for them and exceed expectations.'”

Shiels reports, “The tablet market has until now been regarded as a niche. Endpoint Technologies noted that by the end of 2010 about four million tablets will have been sold – a 1% market share. Gartner believes with Apple now entering the fray, that figure will rise to around nine million.”

Read the full article, and watch a video in which Shiels is given a tour of what Apple’s iPad can do, here.

[Thanks to MacDailyNews Reader “Dow C. for the heads up.]

22 Comments

  1. Yes, it completely replace the netbook market and will create even bigger one as now the netbook naysayers will also realize that they need exactly this iPad digital companion, an unknown need before they actually see it.

  2. The other companies that are going to copy Apple have already gone over what has been shown. So the race is on. But, I notices that Apple dis not make full disclosure and that will be a point in which the copiers like Microsoft will have to fill in. At least until the shipping product and the upgraded OS is been shipped.

    So, Microsoft is covering it’s tail so as not to get completely blown out of the water. Well, at least in their eyes.

    Make what you will of it, be it will change all competors designs. We may never know how much though.

  3. Apple will sell 10 Million of these by the end of 2010. My 13 yo said “so glad my birthday is coming up” after watching less than 1 minute of the video.

    My wife who NEVER uses a computer loved it.

    This is going to be crazy.

  4. She’s wrong in one point. The iPad won’t revitalize the market. It will wipe out the market for anyone else. As is true with most Apple products and even more so with the iPad, it will be impossible for other companies to even approximate this experience: thinness, ecosystem, proprietary hardware (A4), battery life, ease of use, cachet. A home run for Apple for sure.

  5. “Endpoint Technologies noted that by the end of 2010 about four million tablets will have been sold – a 1% market share. Gartner believes with Apple now entering the fray, that figure will rise to around nine million.”

    And how many of those nine million will be Apples? Most of them. Four million *might* have been sold by others before Apple’s entry, only because there was no standard against which they could be measured. Now there is. And the others simply don’t measure up.

  6. This is really funny, nearly all the so called expert tech bloogers panned the device shouting “DEAL BREAKER” from the top of their lungs because the iPad lacked some obscure feature they deemed critical.

    Now we are hearing from the “normal folk” who got, and will get it.

  7. But it doesn’t multitask…….but it doesn’t have USB or HDMI ports………but it doesn’t……..

    Meh, Apple knows exactly what it is doing. This thing is perfect for people who do email, web surfing, or truly mobile computing that they don’t need to have a laptop for. People like me. Plus, there is generally an App that can do what I want……..

    This will be a hit, and I’m surprised some of the ANALysts are getting it.

  8. I’ll be one of the 10 million who buys in the first year. Then I’ll sell it on eBay and buy the next iteration. Just as I did with the iPhone. Got $245 for the first iPhone. Luvly!

  9. So what’s next for Apple, here is my wild prediction, they are building up their cash reserve to buy AT&T;. Apple’s plan is to deliver content straight to the consumer and do an end run around the cable companies.

    Or at least that’s my uneducated guess.

  10. The PC trolls are out in force. I can’t count the number of times “doesn’t multitask” are being mentioned in comments on just about every site out there. Idiots, iPad, like the iPhone/Touch can multitasks and has been since the get go.

  11. Oh yeah, I think people didnt know what to think of it at first, but it’s starting to click pretty quick, sans the tech/geek crowd. Im seeing a lot of blogs reviews from people who have played with it and they’re sold. My wife wanted it immediately when I showed her. It’ll be a bigg’un.

  12. @ r.f.g.
    “My wife wanted it immediately when I showed her. It’ll be a bigg’un.”

    You meant the iPad…right? ” width=”19″ height=”19″ alt=”big surprise” style=”border:0;” />

  13. I love my Mac and my iPhone, and the iPad looks pretty slick. I think it will sell. I haven’t decided whether to get one for myself though. I think Apple will add multi-tasking–which IS a big deal–when they release iPhone OS4, probably in the second calendar quarter. If they add that, I will DEFINITELY get one.

  14. I think a lot of the naysayers just don’t get it. The iPad was not designed to replace netbooks, because there are no netbooks in the Mac environment. The iPad was meant to complement anyone who happens to be living in a Mac world (i.e. owns a iPhone and a Mac), for the times that you don’t need the full power of your Mac and your iPhone is too small or inconvenient. It just so happens that it might be a great fit for a lot of people who also need just what the iPad offers. If you understand its not a replacement for your iPhone or MacBook/Mini/MacPro, then the specs of the iPad make perfect sense.

    Steve created the iPad first for the Mac world, that it also runs in a windows environment is but a secondary consideration, and a bonus for Mac profits ($50B+). Bottom line … if you live in the closed environment that is Mac, then your environment gives you another great choice. If you live in a windows world (which begs the question why?), the logic of the iPad doesn’t fit as well. Buy what you want or need.

    Trolls stay home!

  15. Doesn’t have multi-tasking?!! Who cares.

    Remember when the first iMac came out without a floppy disc? All the pundits screamed foul.

    Remember when iPhone/iPod touch came out without a hard button keyboard? The pundits went ballistic.

    Just wait. I think Apple may know a lot more than some folks give them credit for.

  16. I have an uncle who has never owned a computer his whole life – probably never even touched one. He asks me to look stuff up online all the time. I can’t wait for him to get his hands on an iPad because it is the perfect device for someone like him. And… I’ll bet there are millions of other people out there exactly like him. He’ll never buy a computer – he’s too afraid of the learning curve. But yesterday he said he’s interested in the iPad. Apple knows exactly what they’re doing and this thing will grow into the magical device we want it to be.

  17. A winning product? I’m pretty sure that’s the case. While I may not have a lot of respect for the intellects of folks who buy their reading matter based on the color pictures, I can hardly deny the draw there and would never turn down a book, magazine or web site just because it contains color content. And that just covers the device as an e-reader. Then there are all the iPhone/touch apps that so many have come to love … in a size you can see (I’m over 50, it can be a problem).
    But … the lack of multi-tasking is a nagging concern for me. The lack of a USB port, though, is much more serious! I think both will be resolved within a year, though … OK, by summer 2011. By then the tablet/netbook market will have grown significantly. Most of the growth due to the iPad, but I fully expect Dull, HP and MSFT will improve their offerings by then and I also expect the hardcore in their ranks will attempt to rally around their banners. Especially those in IT, who will desperately wish to stem the tide.

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