“Selling an estimated 5 million units in its first year as a ‘base case’ scenario, Apple’s tablet would earn the company $2.8 billion in additional revenue and solidify it as more than a niche product, a prominent investment baking firm said Friday,” Neil Hughes reports for AppleInsider.
“Mike Abramsky with RBC Capital Markets, the corporate and investment banking division of the Royal Bank of Canada, has projected a $600 average selling price for Apple’s forthcoming tablet. That could add 30 cents of earnings per share to the company’s stock, resulting in a $5- to $10-per-share valuation upside. Another $2.8 billion in revenue would be a 6 percent increase for Apple,” Hughes reports. “Those numbers assume 30 percent gross margin for the hardware, and 3 percent Mac and iPod touch cannibalization. That’s what Abramsky believes is the most likely outcome, as the midpoint in a three-case scenario.”
“On the low end, as a ‘niche’ product, he said the tablet would have an $800 average selling price and sell 1 million units. That would earn Apple $777 million, and amount to 12 cents of incremental GAAP EPS,” Hughes reports. “On the other hand, priced at $500, the product would be a ‘hit,’ selling 10 million units. With 29 percent gross margin, it would mean an additional $4.2 billion in revenue for Apple, amounting to 42 cents EPS.”
Hughes reports, “RBC has predicted a device with a price between $500 and $700 unsubsidized, while it would cost between $200 and $300 subsidized by a wireless carrier. Abramsky said he believes Apple is likely to release two versions of the hardware: one with Wi-Fi only, and another with both 3G and Wi-Fi.”
More information in the full article here.
[Thanks to MacDailyNews Reader "James W." for the heads up.]
5 Day Most Commented