“HarperCollins Publishers is negotiating with Apple Inc. to make electronic books available for the introduction of a new tablet device from Apple, according to people familiar with the situation, posing a challenge to Amazon.com Inc.,” Jeffrey A. Trachtenberg reports for The Wall Street Journal.

“HarperCollins is expected to set the prices of the e-books, which would have added features, with Apple taking a percentage of sales,” Trachtenberg reports. “It couldn’t be learned whether Apple will sell the HarperCollins titles via a new e-book store or through its existing iTunes Store, which sells music, television shows and movies.”

“Apple on Monday invited reporters to a San Francisco event on Jan. 27 at which it is expected to unveil its tablet,” Trachtenberg reports.

Trachtenberg reports, “The HarperCollins negotiations with Apple represent a direct challenge to Amazon, which dominates the fast-growing e-book market but which could face significant competition from an Apple tablet.”

MacDailyNews Take: Gee, ya think? Amazon would be eclipsed faster than a Michael Dell CES keynote.

Trachtenberg reports, “New releases of enhanced e-books could sell for $14.99 to $19.99, a person familiar with the situation said. HarperCollins is a unit of News Corp., which also owns The Wall Street Journal.”

Full article here.